BODi Launches P90X Generation Next with High-Energy NYC Event

Event summary

BODi unveiled P90X Generation Next on February 12, 2026, at a pop-up event in New York City.
The event featured high-energy workouts led by BODi Super Trainer Waz Ashayer and showcased new P90X-branded supplements launching in late March 2026.
Attendees received complimentary trials of BODi’s platform, Reebok smart ring biometric trackers, and curated swag bags with P90X supplement samples.
The P90X Generation Next program is available through a subscription to BODi’s digital platform for $9.99 per month.

The big picture

BODi’s launch of P90X Generation Next taps into the cultural nostalgia for early 2000s fitness trends while modernizing the program with cutting-edge exercise science. The event underscores BODi’s strategy to expand its ecosystem by integrating workouts, recovery, nutrition, and community. With a focus on subscription-based access, BODi aims to capture both loyal fans and new audiences in the competitive digital fitness market.

What we're watching

Nostalgia Appeal: How BODi leverages the early 2000s comeback trend to attract both original P90X fans and a new generation of fitness enthusiasts.
Subscription Growth: Whether the $9.99 monthly subscription model for P90X Generation Next can drive significant subscriber growth and revenue.
Product Integration: The pace at which BODi integrates new supplement lines and biometric trackers into its ecosystem to enhance user engagement and retention.