BODi Expands Strength Training Portfolio with MAX BUILT Program…

Event summary

BODi launched MAX BUILT, a nine-week strength training program designed by Super Trainer Shaun T.
The program focuses on progressive overload with a simple five-move format, targeting muscle groups over nine weeks.
MAX BUILT integrates BODi’s Shakeology and P90X Performance supplements for comprehensive muscle-building support.
The program is available exclusively on the BODi Fitness platform, including workouts, nutrition guidance, and digital tools.

The big picture

BODi’s launch of MAX BUILT aligns with the growing consumer demand for strength training, particularly among older demographics focused on healthy aging. The program’s simplicity and integration with existing BODi products position it as a strategic move to capture a broader market share in the wellness industry. The company’s focus on muscle density and strength as key health metrics underscores a shift towards more holistic fitness solutions.

What we're watching

Market Positioning: Whether BODi can sustain its leadership in the strength training segment amid growing competition.
Consumer Adoption: The pace at which MAX BUILT gains traction among BODi’s existing and new customer base.
Revenue Growth: How the integration of supplements and nutrition guidance impacts overall revenue from the program.