BODi Launches P90X Generation Next with Science-Backed Recovery…

Event summary

BODi (NASDAQ: BODI) launched P90X Generation Next on February 3, 2026, updating its iconic home fitness program with modern exercise science and recovery techniques.
The 90-day program combines strength training, cardio, and active recovery, led by elite coach Waz Ashayer.
Test group results showed average weight loss of 18.2 pounds and 14.1 inches from waistlines in 90 days.
Program requires basic equipment (dumbbells, bench, foam roller) with optional gear from brand partners like Reebok and Hyperice.
Subscription pricing starts at $9.99/month for P90X content or $19/month for full BODi library.

The big picture

BODi's update to P90X reflects the home fitness industry's shift toward science-backed recovery methods and hybrid training approaches. The launch comes as digital fitness platforms compete for subscribers with premium content libraries. With over 20 million prior participants in the original P90X, BODi aims to leverage this legacy while appealing to a new generation of at-home exercisers through its subscription model.

What we're watching

Subscription Growth: Whether BODi can convert P90X's legacy audience to its digital platform with the $9.99/month pricing model.
Product Differentiation: How effectively the 'P90X-Factor' modalities position this against competitors in extreme home fitness.
Partner Synergies: The revenue impact of brand partnerships with ASRV, Hyperice, and Reebok on supplement and equipment sales.