BODi Expands Shakeology to Retail with Sprouts, KeHE Partnerships…

Event summary

BODi's Shakeology launches in 80+ Sprouts Farmers Market stores nationwide on May 18, 2026.
Strategic partnership with KeHE Distributors expands potential reach to 30,000 retail locations.
Shakeology has generated $4B in cumulative sales through direct-to-consumer channels since 2009.
Product priced at $34.99 for a seven-serving bag, available in four flavors.
Each Shakeology purchase includes free access to BODi’s digital fitness platform.

The big picture

BODi's move into retail marks a strategic shift to capitalize on the larger supplement market, which is over 12 times the size of digital fitness. By leveraging partnerships with Sprouts and KeHE, the company aims to scale its nutrition portfolio while reinforcing its integrated approach to proactive wellness. This expansion positions BODi to reach millions of new consumers, potentially driving significant revenue growth.

What we're watching

Retail Performance: Whether Shakeology's retail launch will drive significant incremental sales beyond direct-to-consumer channels.
Market Penetration: The pace at which BODi can expand Shakeology's presence in additional retail locations through KeHE's network.
Product Innovation: How the planned innovations, including ready-to-drink Shakeology and protein bars, will impact the company's market position.