BODi Expands Short-Format Fitness Offerings with GLP-1 and Longevity Focus
Event summary
- BODi launched three new 10-minute workout programs targeting GLP-1 users, active aging, and speed training.
- The expansion follows the December 2025 introduction of its 10 Minute BODi subscription tier.
- New programs include 10 Minute Speed Train (22 workouts), 10 Minute Active Aging (15 workouts), and 10 Minute GLP-1 Fitness Formula (15 workouts).
- Subscription costs $10/month, with over 400 microdose workouts now available.
The big picture
BODi's expansion reflects growing consumer demand for time-efficient fitness solutions, particularly among GLP-1 medication users and older adults. The company is positioning itself at the intersection of longevity science and digital fitness, targeting a market where busy schedules and health priorities collide. With over 30 million users historically, BODi aims to leverage its established community while appealing to new demographics through targeted microdose workouts.
What we're watching
- Market Differentiation
- Whether BODi can sustain competitive advantage through GLP-1 and longevity-focused fitness programs.
- Subscription Metrics
- The pace at which 10 Minute BODi subscription growth accelerates amid rising GLP-1 medication use.
- Demographic Expansion
- How effectively BODi captures the active aging market with its new Active Aging program.