BODi Extends P90X Brand into Energy Drinks with Zero-Sugar RTD…

Event summary

BODi launched P90X Energy Drinks, a zero-sugar, ready-to-drink beverage with 200mg caffeine and 150mg ATP-X™ for cellular energy support.
The product expands BODi's P90X performance portfolio, which previously included supplements like whey protein and pre-workout.
P90X Energy Drinks are available in four flavors and priced with a launch promotion: buy one 12-pack, get a second at 50% off through November 11, 2026.
The drinks combine 200mg L-Theanine to minimize jitters and crash, along with performance-supporting ingredients like L-Citrulline and electrolytes.

The big picture

BODi's move into energy drinks extends its P90X brand beyond fitness programs and supplements, targeting the fast-growing functional beverage market. The launch aligns with consumer demand for zero-sugar, performance-oriented drinks that support both workouts and daily productivity. The company is leveraging its nearly three-decade history in wellness to compete with established energy drink players and direct-to-consumer fitness brands.

What we're watching

Market Differentiation: Whether BODi can position P90X Energy Drinks as a premium alternative in a crowded, price-sensitive energy category.
Brand Leverage: How effectively BODi can translate the P90X fitness brand equity into consumer adoption of its new beverage line.
Category Expansion: The pace at which BODi scales its performance portfolio beyond supplements into ready-to-drink formats.