Notified

Notified is a global technology partner specializing in integrated communication solutions for public relations (PR) and investor relations (IR) professionals. The company's mission is to empower brands to control and amplify their corporate narrative, engage audiences, build trust, drive awareness, and shape their reputation. Notified is headquartered in New York, NY, United States.

Notified offers a comprehensive suite of PR and IR platforms, distinguishing itself as the only technology partner dedicated to both fields. Key services include press release distribution via GlobeNewswire, media monitoring, social listening, a media contacts database, media analysis reports, and online newsrooms for public relations. For investor relations, Notified provides solutions for earnings events, IR websites, earnings releases, regulatory filings, and whistleblower hotlines. These integrated tools are designed to streamline communication workflows for global enterprises and marketing professionals.

Notified was acquired by Equiniti Group Limited (EQ) in 2025, becoming an operating subsidiary. In recent developments, Notified has enhanced its PR platform with an AI Press Release Generator and a mobile app in March 2024, and launched a "Personalized Pitch" feature in June 2025, leveraging AI for media outreach. The company also sold its virtual events and webinar business in April 2024 to focus more acutely on its core PR and IR solutions. Erik Carlson was appointed CEO in June 2025. Notified is recognized as a significant player in the corporate communications sector, serving over 9,000 global clients and generating revenues between $250 million and $500 million annually.

Latest updates

AI Search Shift Forces PR Rethink, Notified to Host Webinar

Event summary

  • Notified is hosting a webinar on May 7, 2026, with MarketingProfs focused on optimizing press releases for AI search.
  • The webinar will be led by Dave Borden (VP, Business Development) and Melissa James (Senior Sales Director) of Notified.
  • The session aims to address how AI's increasing role in search necessitates a shift in PR and content distribution strategies.
  • Notified, an affiliate of Equiniti Group Limited, provides integrated PR and IR platforms, including GlobeNewswire.

The big picture

The increasing reliance on AI for information retrieval represents a fundamental shift in how brands are discovered and trusted. Traditional SEO practices are becoming less effective, forcing PR and marketing teams to adapt their content distribution and optimization strategies. Notified's positioning as a combined PR/IR platform suggests an attempt to capitalize on this trend by offering a holistic solution for corporate messaging, but its success hinges on the adoption rate of its new approach.

What we're watching

Content Strategy
The effectiveness of Notified’s proposed strategies will depend on the evolving algorithms of dominant AI search platforms, which remain opaque.
Competitive Response
Other PR and IR technology providers will likely adapt their offerings to address the AI search shift, potentially intensifying competition for Notified.
Adoption Rate
The speed at which PR and marketing teams adopt these AI-focused strategies will determine the near-term impact on Notified’s service demand and revenue growth.

Notified Integrates AI Optimization into Press Release Workflow

Event summary

  • Notified launched the AI Press Release Optimizer, a tool integrated into its Content OS platform.
  • The Optimizer uses the SOAR Content Framework to provide AI-powered recommendations for press release structure, clarity, and authority.
  • The feature is available to GlobeNewswire clients at no additional charge, starting in March 2026.
  • Notified aims to improve LLM visibility and journalist pickup potential through the Optimizer.
  • The Optimizer is designed to preserve brand voice while enhancing AI discoverability and media engagement.

The big picture

Notified's move reflects the increasing importance of AI-optimized content in a landscape where search and answer engines are reshaping information discovery. The company is positioning itself to capitalize on the 'Answer Engine Economy' by embedding AI directly into its existing PR workflow, a shift that could become standard practice for communications teams. This represents a strategic evolution from traditional PR distribution to a more data-driven approach focused on measurable business outcomes.

What we're watching

Adoption Rate
The actual uptake of the AI Press Release Optimizer by GlobeNewswire clients will be a key indicator of its value proposition and Notified's ability to drive usage of integrated features.
Framework Validation
The efficacy of the SOAR Content Framework in consistently improving AI citation rates and media pickup will need to be demonstrated over time to justify the tool’s existence.
Competitive Response
Other PR and content distribution platforms are likely to develop similar AI-powered optimization tools, potentially eroding Notified’s competitive advantage if it doesn't continue to innovate.
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