Notified Hosts AI Search Webinar Amid Shifting Brand Visibility Dynamics

Event summary

  • Notified and the American Marketing Association (AMA) will host a webinar on June 30, 2026, focusing on AI search visibility through press releases and earned media.
  • The session will feature Kyle Arteaga of The Bulleit Group, Lisa Davis of Notified, and Jimmy Kropelin of Notified as speakers.
  • Topics include optimizing content for AI discoverability and a case study on revenue growth via AI-optimized press releases.

The big picture

AI search is transforming how brands are discovered and trusted, shifting focus from traditional SEO rankings to AI-generated content visibility. Notified's webinar underscores the growing importance of earned media and optimized press releases in this new landscape, particularly for marketers aiming to influence purchase decisions and drive pipeline growth.

What we're watching

AI Search Impact
How AI search tools like ChatGPT and Gemini will continue to reshape brand discovery and trust mechanisms.
Content Optimization
Whether marketers can sustainably adapt to AI-driven content frameworks for better visibility.
Revenue Growth
The pace at which companies leverage AI-optimized press releases to drive measurable business outcomes.

Related topics

Revenue Growth