Notified Hosts Webinar on Measuring AI Visibility and Brand Influence
Event summary
- Notified and the Content Marketing Institute will host a webinar on September 23, 2026, to discuss measuring AI visibility and brand influence.
- The panel includes Brittany Brady (Notified), Marcel Goldstein (Allison Worldwide), and Lisa Zanchi (Padilla).
- Topics include benchmarking AI visibility, evaluating competitors, and connecting AI visibility to broader business goals.
- Notified's solutions are used by over 50% of the S&P 500 for market engagement.
The big picture
As AI-generated answers become a primary way audiences discover brands, understanding the signals and sources shaping those answers is critical. Notified's webinar highlights the growing need for organizations to benchmark AI visibility and measure brand influence, reflecting broader industry trends in digital marketing and AI optimization. The event underscores the strategic importance of AI visibility in driving business outcomes and attracting capital.
What we're watching
- AI Visibility Metrics
- How new metrics for AI visibility will evolve and whether they will replace traditional rankings and traffic reports.
- Competitive Benchmarking
- The pace at which companies adopt AI visibility benchmarking tools to evaluate competitors.
- Business Impact
- Whether connecting AI visibility to broader business goals will drive measurable outcomes for marketing and communications teams.
Related topics