Notified Hosts Webinar on Measuring AI Search Visibility for Marketers
Event summary
- Notified and MarketingProfs will host a webinar on August 20, 2026, focusing on AI search visibility benchmarks.
- The session will cover measuring citations, branded/non-branded prompts, competitive mentions, and AI-generated information accuracy.
- Speakers include Brittany Brady (Notified), Mirza Germovic (Edelman Intelligence), and Rotem Hinkis (APCO).
- The webinar aims to help marketers connect AI search visibility to brand awareness and other marketing KPIs.
The big picture
AI search is redefining brand visibility, requiring marketers to evolve beyond traditional rankings and traffic reports. Notified's webinar highlights the growing need for tools that measure how brands appear in AI-generated content, a critical shift as AI becomes more integrated into consumer search behaviors.
What we're watching
- AI Search Metrics
- How marketers will adapt to measuring AI search visibility alongside traditional metrics.
- Competitive Benchmarking
- Whether the new benchmarks will provide a sustainable competitive advantage for early adopters.
- Content Strategy Shifts
- The pace at which brands will adjust their content strategies to optimize for AI-generated answers.
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