Notified Tackles AI Search and Zero-Click Marketing Challenges in Upcoming Webinar
Event summary
- Notified and Content Marketing Institute to host webinar on July 22, 2026, addressing AI discoverability and zero-click marketing metrics.
- Erik Carlson, CEO of Notified, will discuss the SOAR Content Framework™ for improving AI visibility.
- Amanda Natividad of SparkToro will explore new measurement frameworks for content in a zero-click world.
- Webinar aims to help marketers understand real impact of content beyond traditional metrics like clicks and website traffic.
The big picture
AI search and zero-click experiences are reshaping how buyers discover brands, necessitating new approaches to marketing measurement. Notified's webinar highlights the growing need for integrated solutions that bridge traditional PR and IR with modern digital engagement strategies. The event underscores the strategic shift towards proving content impact beyond conventional metrics.
What we're watching
- AI Discoverability
- How Notified's SOAR Content Framework will affect brand visibility in AI-driven search platforms.
- Marketing Metrics Evolution
- Whether new measurement frameworks can provide actionable insights for leadership decision-making.
- Zero-Click Impact
- The pace at which marketers adopt zero-click content strategies to drive business results.