Notified Hosts Webinar on Measuring AI Search Visibility ROI
Event summary
- Notified and Ragan Communications will host a webinar on July 16, 2026, to discuss AI search visibility and measurable ROI.
- The event features speakers from Notified, Edelman, and APCO, focusing on PR measurement in the age of AI-driven search.
- Topics include evaluating AI visibility, identifying performance gaps, and connecting media efforts to business outcomes.
The big picture
As AI-generated answers become a primary information source, communications professionals must adapt measurement strategies to track visibility and ROI. Notified's webinar highlights the growing need for data-driven PR in an era where traditional reach metrics no longer suffice. The event underscores broader industry shifts toward integrating AI into marketing and communications functions.
What we're watching
- Measurement Evolution
- How AI search will reshape traditional PR metrics and force communications teams to adopt new evaluation frameworks.
- Visibility Drivers
- Whether brands can sustain high AI visibility through owned, earned, and emerging media formats.
- Business Impact
- The pace at which PR teams demonstrate tangible business outcomes from AI-driven search strategies.