Notified Hosts Webinar on AI, Misinformation, and Media Trust Risks
Event summary
- Notified and PRmoment hosted a live webinar on September 22, 2026, focusing on AI's impact on media trust and brand reputation.
- The event featured speakers from Notified, Edelman Intelligence, and FGS Global, discussing misinformation risks in AI-generated content.
- Topics included the spread of misinformation across AI, search, and social channels, and strategies for building trusted content.
- Notified highlighted its role in helping communications teams manage reputational risks in AI-powered search environments.
The big picture
AI is transforming how information is consumed and trusted, forcing communications teams to adapt to new reputational risks. As misinformation spreads across digital channels, brands must develop strategies to ensure their narratives remain credible in AI-driven environments. Notified's webinar underscores the growing need for tools that help manage visibility and trust in an era of algorithmic content distribution.
What we're watching
- AI Content Risks
- How AI-generated answers will continue to shape brand reputations and misinformation spread.
- Trust-Building Strategies
- Whether communications teams can effectively counter misinformation with trusted, authoritative content.
- Media Distribution
- The pace at which AI-powered search will demand new approaches to media visibility and credibility.