BODYBAR Franchising, LLC (BODYBAR Pilates)

BODYBAR Pilates is a boutique fitness franchise headquartered in Fort Worth, Texas, specializing in reformer-based Pilates classes. The company's mission is to cultivate a balanced, athletic, and real community by providing a highly effective Pilates-powered workout experience. This approach aims to help individuals discover their physical potential and enhance their overall well-being both inside and outside the studio, fostering a community built on love, respect, encouragement, and motivation.

BODYBAR Pilates offers instructor-led group classes that blend traditional Pilates principles with a modern, high-energy format. These classes utilize state-of-the-art equipment, including Reformers and Exo Chairs, and cater to all fitness levels. The service portfolio includes signature Reformer classes, low-impact jumpboard sessions, and slower toning options, with private and semi-private training also available. The brand focuses on delivering these services in clean, modern studios designed to foster community connection.

Led by CEO Matt McCollum and President Kamille McCollum, who transitioned from franchisees to brand leaders in 2019, BODYBAR Pilates has experienced significant expansion. The company reported nearly $44 million in systemwide sales in 2025, marking a 65% increase over the previous year. As of July 2026, BODYBAR Pilates operates 86 studios nationwide, with plans to open an additional 30 studios within the year. The brand has been recognized for its rapid growth, appearing on Entrepreneur's 2026 Franchise 500 and the 2025 Inc. 5000 list, reflecting a 567% growth rate over three years. Michael Piermarini joined the leadership team as Chief Operating Officer in August 2024.