BODYBAR Pilates Expands Texas Footprint with Three-Studio San Antonio Deal
Event summary
- BODYBAR Pilates signs deal to open three studios in San Antonio, Texas, with first location slated for Alamo Heights in Spring 2027.
- First-time franchise owners Laurie and Eric Falcon will operate the new studios, hiring 10-15 team members each.
- BODYBAR Pilates currently operates 86 studios with another 30 opening in 2026, serving nearly 21,000 members.
- The brand ranked No. 497 on Entrepreneur Magazine Franchise 500 in 2026 and No. 727 on Inc. 5000 in 2025 with 567% three-year growth.
The big picture
BODYBAR Pilates' expansion into San Antonio aligns with its strategy of targeting fast-growing metro regions with health-conscious populations. The deal underscores the brand's aggressive growth trajectory, as it aims to capitalize on the boutique fitness trend and franchise model. With nearly 21,000 members and significant year-over-year growth, BODYBAR Pilates is positioning itself as a key player in the reformer-based Pilates market.
What we're watching
- Market Penetration
- Whether BODYBAR Pilates can successfully establish itself in San Antonio's competitive fitness market.
- Franchise Growth
- The pace at which BODYBAR Pilates can expand its franchise network, particularly with first-time owners like the Falcons.
- Operational Execution
- How effectively the Falcon family can manage and scale three studios simultaneously in different communities.