BODYBAR Pilates Expands into South Florida with Midtown Miami Studio
Event summary
- BODYBAR Pilates opens its first South Florida studio in Midtown Miami on July 20, 2026.
- The 2,042-square-foot studio features 14 Reformers and offers founding memberships with a 15% lifetime discount on Mondays.
- Franchise owner Cathy Moore, a former fitness operations leader, aims to create a community-centric workout space.
- BODYBAR Pilates operates 85 studios nationwide with over 18,000 members and plans to open another 30 studios this year.
The big picture
BODYBAR Pilates' entry into Miami aligns with the broader trend of fitness brands leveraging franchise models to scale rapidly. The company's focus on creating a 'third space' for social connection reflects a shift in consumer preferences toward holistic wellness experiences. With plans to open 30 additional studios this year, BODYBAR Pilates is positioning itself as a key player in the reformer-based Pilates market.
What we're watching
- Market Penetration
- Whether BODYBAR Pilates can differentiate itself in Miami's competitive fitness market.
- Franchise Growth
- The pace at which the company expands its franchise model across South Florida and beyond.
- Community Engagement
- How effectively Cathy Moore's community-focused approach attracts and retains members.
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