BODYBAR Pilates Expands into Oregon with Tanasbourne Studio Opening
Event summary
- BODYBAR Pilates will open its first Oregon studio in Tanasbourne, Hillsboro, in June 2026.
- The 2,592-square-foot studio will feature 14 Reformers and offer signature athletic Pilates classes.
- Lucinda Stevenson, former software CEO, leads the franchise with plans to open three more studios in the Portland metro area.
- BODYBAR Pilates aims to add at least 70 new studios nationwide in 2026, bringing its total to 144.
The big picture
BODYBAR Pilates' expansion into Oregon aligns with its strategy of nationwide growth, targeting fast-growing communities with high retail presence. The company's focus on cultivating a balanced, athletic community reflects broader industry trends toward sustainable fitness habits and personalized wellness solutions. With over 18,000 members and plans to open at least 70 more studios in 2026, BODYBAR Pilates is positioning itself as a key player in the reformer-based Pilates market.
What we're watching
- Market Penetration
- Whether BODYBAR Pilates can successfully establish itself in the competitive Portland fitness market.
- Franchise Expansion
- The pace at which BODYBAR Pilates will open additional studios in the greater Portland metro area.
- Community Engagement
- How effective the studio's community events and targeted programming will be in attracting and retaining members.
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