From Tech CEO to Pilates Pro: BODYBAR Enters the Oregon Market

TANASBOURNE, Ore. – February 03, 2026 – The rapidly growing national fitness franchise BODYBAR Pilates is set to make its Oregon debut this June, planting its first flag in the Tanasbourne area of Hillsboro. The new studio, located at 9261 Northeast Windsor Street, represents a significant move for the brand into the Pacific Northwest and is spearheaded by an entrepreneur whose journey from the tech boardroom to the Pilates reformer is as compelling as the workout itself.

Leading the charge is Lucinda Stevenson, a former software CEO who is trading intellectual property law for a new career in health and wellness. After more than a decade of owning and managing a successful legal software company, Stevenson sold her business and decided to turn a 20-year passion into her next professional chapter. The Tanasbourne studio marks not only a major career pivot for Stevenson but also the arrival of a major new player in the region’s bustling boutique fitness scene.

A New Chapter Forged by Passion

For Lucinda Stevenson, the path to opening a fitness studio was paved by personal experience. Her relationship with Pilates began in her late teens after a horseback riding injury led her to the practice on the recommendation of a physical therapist. Over two decades, she experienced its profound benefits for recovery, strength, and balance firsthand.

This personal history deeply informs her vision for the studio. She observed how Pilates could specifically benefit equestrians—a passion she continues to pursue with her horse, Daphne—by building critical hip strength, mobility, and stability. This unique insight is already shaping the studio's community outreach. After selling her company, Stevenson was inspired to pursue a more meaningful career, leveraging her business acumen to foster a community around the wellness practice that had transformed her own life.

"I'm incredibly excited to introduce BODYBAR Pilates to Oregon and the Hillsboro community this spring," said Lucinda Stevenson, franchise owner of BODYBAR Pilates Tanasbourne. "Pilates has had a meaningful impact on my life, and I'm passionate about creating a welcoming space where individuals can build strength, confidence, and consistency in their fitness routines. I want to offer a variety of class formats to meet different schedules and needs, and these upcoming events are a great way for people to experience BODYBAR before our doors even open. I'm looking forward to meeting our future members very soon."

Strategic Entry into a Competitive Market

BODYBAR Pilates’ expansion into Oregon is a calculated move by a brand in the midst of aggressive national growth. With over 18,000 members across 74 studios nationwide, the company has ambitious plans to open at least 70 new locations in 2026 alone. The selection of Tanasbourne is no accident. The area, nestled within the larger city of Hillsboro, is a key part of Oregon's 'Silicon Forest,' boasting a robust economy, a young and highly educated population, and a median household income exceeding $100,000—well above the state average.

This demographic profile makes it a prime market for premium, community-focused fitness concepts. While the local market already features established competitors, including other Pilates franchises and boutique studios, BODYBAR aims to differentiate itself with its high-energy, athletic approach and strong emphasis on community building. The brand's rapid growth and recognition on lists like the Inc. 5000 signal a proven model that resonates with modern fitness consumers.

"We're extremely proud to bring BODYBAR Pilates to Oregon," said Kamille McCollum, chief brand officer, president, and co-founder of BODYBAR Pilates. "We're committed to providing high-quality fitness options nationwide and see tremendous potential in the greater Portland area. Tanasbourne is a fast-growing community with major retail headquarters nearby, making it an ideal location to build our Oregon presence. At BODYBAR, we're more than just a workout. We're redefining Pilates and empowering people to build sustainable, balanced fitness habits at their own pace. We're excited to see the positive impact Lucinda and her studio will have on the community."

Building Community Beyond the Reformer

Before the 2,592-square-foot studio officially opens its doors with 14 state-of-the-art reformers, Stevenson is already laying the groundwork for its community-centric mission. A series of unique pre-opening events are designed to introduce the brand's philosophy and connect with future members. On February 14, a "Stretch & Sip" event at Wildwood Taphouse will offer a 50-minute mat Pilates class followed by social time. Later in the month, on February 28, the studio will host a "Pilates, Ponies & Prosecco" event at Borealis Equestrian in Forest Park—a rider-focused session that directly reflects Stevenson’s equestrian background and her plan to offer specialized programming.

These events are part of a broader strategy to create a space that caters to all stages of life, with planned workshops for athletes, mothers, and those in injury recovery. To further cultivate its founding community, the studio is offering a limited number of founding memberships, which include a lifetime discount of up to 20%, priority booking, and other exclusive perks.

This approach aligns with the national brand’s mission to cultivate a "balanced, athletic, and real community." By partnering with other local businesses and tailoring events to local interests, BODYBAR Tanasbourne is demonstrating its intent to become an integrated part of the neighborhood fabric, not just another gym.

Looking ahead, Stevenson has her sights set on further expansion, with plans to open three additional BODYBAR studios across the greater Portland metro area in the coming years. This local ambition mirrors the franchise's national trajectory, suggesting that the Tanasbourne opening is just the first step in a larger push to bring BODYBAR's redefined Pilates experience to the Pacific Northwest. For now, prospective members can register for events and learn more about founding memberships by contacting the studio directly.