BODYBAR Pilates Expands Footprint with 40 New Territories — BODYBAR Franchising, LLC (BODYBAR Pilates)

Event summary

BODYBAR Pilates signed 40 new territories and added 17 franchise owners, expanding its footprint to 204 territories with 89 open studios.
The company generated $26 million in systemwide sales in the first half of 2026, a 36% increase year-over-year.
BODYBAR Pilates is targeting expansion into 28 states by the end of 2026 and plans to open more than 30 additional locations in Q3 and Q4.
The brand's 100th studio will open in North Fort Worth, Texas, marking a significant milestone in its growth.

The big picture

BODYBAR Pilates' aggressive expansion reflects the growing demand for boutique fitness experiences. The brand's strategic focus on smart deal-making and scalable growth positions it well to capitalize on the increasing interest in health and wellness. With a strong systemwide performance and recognition from industry lists, BODYBAR is poised to continue its national footprint expansion.

What we're watching

Market Penetration: How BODYBAR Pilates will perform in new markets like Columbus, Las Vegas, and Austin, which account for over half of current franchise owner interest.
Operational Scaling: Whether the brand can sustain its rapid growth while maintaining consistent member experiences across 89 operating studios and 70 in development.
Competitive Positioning: The pace at which BODYBAR Pilates can differentiate itself in a competitive boutique fitness market, leveraging its proven business model and scalable growth strategy.