BODYBAR Pilates Expands Footprint with 60% Studio Growth in 2025
Event summary
- Opened 27 new studios in 2025, increasing total locations to 73 (192% systemwide growth since early 2024).
- Generated $44 million in systemwide sales, up 65% year-over-year.
- Added 41 new franchisees and signed 190 development agreements.
- Expanded into 13 new states, now operating in 21 with pipeline for 70+ additional studios in 2026.
The big picture
BODYBAR Pilates' aggressive expansion reflects the growing demand for boutique fitness franchises, particularly in the Pilates segment. The brand's ability to convert franchise agreements into operational studios (67 new locations from 41 franchisees) signals strong unit-level economics. Its strategic focus on emerging markets and digital experience enhancements positions it to compete with larger players like SoulCycle and Pure Barre.
What we're watching
- Execution Risk
- Whether BODYBAR can sustain its rapid expansion pace while maintaining operational excellence across new markets.
- Market Penetration
- How the brand will perform in priority markets like Austin, Boston, and Miami as it targets 70+ new studio openings in 2026.
- Franchisee Performance
- The impact of existing franchise owners expanding portfolios (16% of agreements) on overall system health and unit economics.
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