BODYBAR Pilates Expands into Oklahoma with First Studio in Edmond
Event summary
- BODYBAR Pilates will open its first Oklahoma studio in Edmond on July 6, 2026.
- The 2,800-square-foot studio will feature 14 Reformers and a private training room.
- Sisters Lyndsie Oathout and Mallory Sapp are the first-time franchise owners.
- BODYBAR Pilates has 81 studios nationwide with plans to open 60 more in 2026.
The big picture
BODYBAR Pilates' expansion into Oklahoma marks a strategic move to tap into new markets beyond its existing footprint. With over 18,000 members and rapid franchise growth, the company is positioning itself as a key player in the reformer-based Pilates sector. The proximity of the Edmond studio to Oklahoma City could enhance its visibility and attractiveness to both local residents and fitness enthusiasts.
What we're watching
- Market Penetration
- Whether BODYBAR Pilates can successfully establish itself in Oklahoma, a state without prior presence.
- Franchise Growth
- The pace at which the company will expand its franchise model into new markets.
- Community Engagement
- How effective the studio's community events will be in driving membership and brand loyalty.
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