Pricing Strategy

The chocolate giant posted staggering Q2 earnings growth, but a closer look reveals a risky strategy of hiking prices that is eroding sales volumes.

SiriusXM's new $5 Sports Pass isn't just another product; it's a calculated move to dominate the high-stakes world of sports audio and redefine fan loyalty.

Jewelry firm 25karats has launched a free online tool providing real-time melt values for gold, silver, and platinum to empower consumers.

With features typically found on e-bikes twice its price, ENGWE's E26 3.0 Pro eSUV is a strategic move to disrupt the premium mobility sector.

With Katt Williams as its new voice, TextNow is betting on an ad-supported model to break the grip of pricey phone plans. But is free really free?

The shift to usage-based pricing is seductive, but scaling it is treacherous. A new guide reveals why back-office operations are the real key to growth.

C&S Wholesale Grocers' deep price cuts offer shoppers relief, but behind the bargains lies a strategic gambit that could reshape the Midwest's competitive landscape.

As competitors pass rising USPS costs to users, Palmstreet is absorbing them. Is this a sustainable strategy or a risky gambit for market share?

Krispy Kreme's new Latin American-inspired collection isn't just a sweet treat; it's a calculated move in a global strategy to drive growth and brand relevance.

The Bahamas is offering a $250 travel credit to lure fall visitors. A calculated move to combat seasonal slumps and a test of modern destination marketing.

As Singapore solidifies its status as a global event hub, hotels are shifting from reactive pricing to predictive strategy. A look at how one hotel's sale reveals a new era.

Freedom Mobile now offers 5G+ on all plans at no extra cost, challenging the Big Three. Is this the move that finally democratizes high-speed mobile for Canadians?

Winter Fest OC returns, but the real story is its savvy business model. An analysis of its new flexible ticketing and premium passes reveals a masterclass in strategy.

A new partnership between Bolt and MapUp tackles the hidden cost of tolls, building trust with drivers and riders and setting a new industry standard.

Chicago Gourmet's 2026 "dance" theme is more than a slogan; it's a calculated business strategy. We analyze the event's economic engine and operational choreography.

The OC Fair isn't just a summer tradition; it's a finely tuned economic engine. Timothy Bell analyzes how it blends nostalgia with strategic innovation.

Banfield Pet Hospital is overhauling its wellness plans, betting on personalization and predictable monthly payments to disrupt the pet care industry.

Mintos is offering zero-fee ETFs to millions of Europeans. We dig into whether this move will truly democratize investing or if the 'free' lunch has a hidden cost.

As World Cup Final ticket prices soar past $5,400 on average, the beautiful game is becoming an exclusive event. A look at the economic forces pricing fans out.

For decades, a hefty fee was the price of trust in a used car deal. A new startup, Zoooom, is challenging that with AI diagnostics and a disruptive model.