CPG & FMCG

Canadian AI firm GreenCore Solutions partners with an Australian VC to unleash its AI agent fleet on Asia's massive beauty and CPG procurement landscape.

A Google spin-off is auctioning AI-developed scent molecules, challenging a secretive, century-old industry. This is how technology is digitizing smell.

A new ancient grain is hitting U.S. shelves, but the real story isn't just health food. It's a blueprint for ethical supply chains and market disruption.

A major survey names Bonafide Health's products #1 in their class. We explore the strategy behind the headlines and what it signals for women's health.

A craft tequila partners with the Cubs, but this is more than a new ballpark drink. It’s a calculated signal of where sports marketing and consumer tastes are headed.

The Shark Tank success story is betting on dessert-flavored rice cakes to capture a market that's grown 74%. Is this the future of guilt-free snacking?

Leveraging nostalgia and new market data, Crayola is targeting adults with its 'All Grown Up' line. Is this a savvy pivot or a brand identity risk?

The #1 natural dough brand is moving beyond cookies. Its push into breakfast is a calculated play to modernize a sleepy aisle and dominate the allergen-free space.

The beloved wildlife warrior is tackling a new habitat: the male bedroom. Is this a genuine wellness push or a masterful marketing ploy for better bedding?

SPYLT is not just selling protein milk; it's selling a calculated rebellion. A deep dive into the brand's aggressive strategy to dominate the CPG landscape.

An exclusive partnership between hand2mind and Target, driven by influential educators, signals a major shift in how hands-on learning tools are created and sold.

Taco Bell’s new fajita menu is more than a product launch; it's a case study in adaptation, deconstructing a classic dish for on-the-go consumers.

Mars hits a 100% renewable US energy milestone, but is it a true blueprint for corporate climate action? A deep dive into the story behind the numbers.

At just under seven years old, Craft Irish Whiskey’s ‘The Donn’ is using a radical, data-led maturation process to beat older rivals and redefine quality.

Dignitas's recent championship, powered by cognitive supplements, signals a major shift away from energy drinks and toward a new era of player wellness.

PSignite's latest award highlights a hard truth for CPG leaders: the most powerful AI is worthless if your team won't use it. Here's the real story.

A new survey reveals America’s summer snacking habits, from Alaska’s dill pickle obsession to the strategic data war being waged by snack giants like Utz.

Kimberly-Clark's new campaign with Deion Sanders is more than a celebrity deal; it's a strategic masterclass in using raw authenticity to disrupt a silent market.

A new spirit called SHĀNG blends ancient Chinese baijiu with US whiskey tech. Is this the innovation that finally brings baijiu to the West?

The US toy industry posted a stunning 13% growth, driven by adult buyers and TikTok. This is how collectibles and sensory toys became a bright spot in retail.