CPG & FMCG

A landmark lawsuit in Brazil isn't just about tobacco; it's a stress test for the global network of corporate accountability and public health funding.

Nutrabolt is pushing its C4 brand beyond energy drinks with a new sparkling protein beverage. This isn't just a new flavor—it's a strategic invasion of a multi-billion dollar market.

Altria touts shareholder returns and narrows profit guidance, but a deeper look reveals weakening Marlboro sales and a high-stakes, uncertain pivot to smoke-free.

Revive Collagen's rapid growth isn't just about beauty. Its new mushroom-collagen line is a masterclass in market disruption and strategic brand building.

As BARK pivots from rapid growth to profitability, the appointment of a seasoned CPG finance chief signals a strategic shift toward operational maturity.

FITCRUNCH's new Puff N' Crunchy bar is more than a snack; it's a strategic move in a high-stakes market, leveraging texture and taste to fuel a comeback.

Beyond the hockey pitch, Colgate-Palmolive is executing a masterclass in strategic marketing, leveraging a sports legend and a college jubilee to redefine a household staple.

Procter & Gamble is rewriting its marketing playbook, betting on one WNBA star. Here's the story behind the numbers of this game-changing deal.

As Jamieson Wellness preps its Q2 results, investors are watching closely. Will its Canadian strength offset U.S. struggles and define its path forward?

A US nicotine pouch brand, backed by Tucker Carlson and Conor McGregor, invades Europe. We dissect the high-stakes strategy and regulatory storm ahead.

After selling poppi for $1.95B, Allison Ellsworth partners with WME to build a personal empire. It’s a new playbook for founder influence.

Avantera just updated its Elevate nootropic, but the real story isn't just more Lion's Mane. It's a strategic move for transparency in a murky industry.

Black Girl Vitamins' new film isn't just marketing; it's a strategic move into advocacy, signaling a powerful new model for growth in the wellness industry.

Grupo Chilero unites Tadin Tea with La Fiesta and Chef Merito, creating a dominant force in the U.S. Hispanic food market through strategic brand synergy.

The Pizza Cupcake, a Shark Tank hit, rebrands as Incredifulls, expanding into a 'better-for-you' platform. Is this the future of nostalgic frozen food?

Mahou USA's partnership with MicroStar isn't just about kegs. It’s a strategic play for efficiency, sustainability, and dominance in a tight market.

The nation's top bread brand is moving beyond simple donations, using a digital cookbook and an authentic superstar to redefine brand loyalty and social impact.

Thorne's partnership with WNBA star Napheesa Collier is more than an endorsement; it's a strategic move at the nexus of athlete entrepreneurship and booming markets.

As Medifast reports Q2 earnings, all eyes are on its new Trilivy system and CEO. Can this strategic shift reverse financial headwinds? Investors await answers.