Brand Strategy

New data reveals most Americans are less hydrated than they think. One company is turning this public health gap into a massive business opportunity.

JohnsByrne's new sustainability report reveals impressive green metrics, but what does it mean for the luxury market? We explore how innovation is solving the premium paradox.

While others debate AI's future, CEO Eric Vaughan brings a radical playbook of M&A and cultural overhaul to the main stage, proving enterprise AI is here.

Formerly Joist AI, Kantiv's rebrand signals a major shift in AEC marketing tech, moving past proposal automation to unlock true institutional knowledge.

A Las Vegas indie theater offers free tickets for canceled streaming and AI subs. Patrick Walker analyzes the 'Stream Strike' as a new front in the war for our attention.

A new study reveals AI chatbots are the first stop for superyacht buyers. But are they recommending the best, or just amplifying the past? This is the new reality.

As Gluware preps its Titan AI, it hires Alex Henthorn-Iwane, a veteran with a history of guiding tech firms to billion-dollar acquisitions.

With a $20M investment and a Jolly Rancher partnership, Ryl Tea is leading a 'Modern Tea' movement, challenging legacy brands by catering to a new generation.

With a 200-location goal, Spavia brings in former CorePower Yoga COO Heather Holland to lead operations and expand its spa and recovery concepts.

A new study on couples' supplements shows impressive well-being gains, but a closer look at the methodology reveals a gap between marketing and hard science.

The 'better-for-you' brand is betting on a booming peanut butter market with its first non-chocolate snack, a strategic move backed by deep market data.

A new partnership is democratizing science for wellness brands, making it faster and cheaper to prove their final products work and earn customer trust.

From complex logistics to a digitally-fueled collectible craze, McDonald's is deploying a high-tech playbook to dominate the FIFA World Cup 26™.

Hannah Cranston Media's spot on Inc.'s Best Workplaces list is more than an HR win. It's a masterclass in turning employee-first policies into a powerful commercial advantage.

A 27-year-old Armenian entrepreneur makes history at Forbes China's summit, blending ancient craftsmanship with modern ambition to navigate the new world of luxury.

A pioneer in professional chemical peels, PCA SKIN is strategically expanding its legacy into the booming at-home market. Their new Triple Exfoliation Peel Pads exemplify operational innovation, offering clinic-grade results and barrier support for the discerning consumer.

As Genesis Magma Racing debuts at the 24 Hours of Le Mans, its striking new livery is more than just paint—it's a statement of Korean cultural identity.

Forget the old rules. France's Côtes du Rhône region is leading a movement to redefine summer sipping by chilling its reds, a trend shaking up the market.

From TikTok fame to a global stage, K-beauty brand Anua taps Kendall Jenner to lead its worldwide expansion. Here's what it means for the industry.

The American Bakers Association launches a major campaign to rebrand its image, highlighting its massive economic footprint and a quiet revolution in its ingredients.