Brand Strategy

Kantar's new BrandZ Top 100 shows AI is the engine of growth, but the most powerful brands combine tech with deep consumer trust and meaningful difference.

The original chicken-finger brand opens its seventh Carolina store, offering free food for a year and sparking new competition in a saturated market.

The cheeseburger slider concept was just named the fastest-growing brand in the U.S. We explore the strategy driving its meteoric rise.

Wild Turkey's Bruce Russell resurrects the famed 'Cheesy Gold Foil' with a 16-year-old bourbon, but can a new bottle capture the magic of a dusty?

From functional popcorn to reimagined classics, see the award-winning treats and trends from the 2026 Sweets & Snacks Expo that will define your snack drawer.

LMC Landscape Partners' latest acquisition of Prestige Landscape Services signals a new era of consolidation in the booming Dallas-Fort Worth market.

SponsorCX's latest funding round signals a major shift in the $100B+ sponsorship industry, as AI platforms replace spreadsheets and demand real ROI.

After a viral online sell-out, Korean skincare brand mixsoon is rolling into 570 Costco stores worldwide, signaling a new era for mass-market beauty.

Beyond fat removal, a new wave of cosmetic surgery in Dubai uses advanced tech to craft athletic, natural bodies, making the city a global beauty hub.

With a new auto-follow Unimog and a global tour, Chinese RC firm RLAARLO is making an audacious play to disrupt the established hobbyist market.

DXRacer partners with MSL Myanmar, signaling a strategic focus on SEA and pioneering a new standard for athlete wellness with its high-tech gaming chairs.

A new report shows CMOs wield unprecedented influence and AI, yet a majority feel their role is structurally flawed, hindering their path to success.

A Texas barbecue legacy meets national retail as Rancher's Premium Smokehouse launches its craft sausages in Kroger stores, shaking up the grilling season.

Creative agency BNO elevates 20-year veteran Rachelle Powell to President, signaling a strategic shift toward AI innovation and specialized client services.

Progressive Grocer’s annual awards name 68 top products, revealing key trends in sustainability, wellness, and global flavors shaping our grocery carts.

Clarivoy appoints TrueCar veteran Molly Kristick to a new CXO & CMO role, signaling a strategic shift to merge marketing with the total client experience.

Vitamix's new commercial blending system targets foodservice woes with a versatile, high-power unit designed for consistency and ease of use.

The prestigious SMARTIES™ awards return to Thailand, celebrating the nation's unique blend of entertainment-as-advertising and measurable business impact.

Pizza Hut Canada launches an AI-hosted podcast to help casual fans navigate the playoffs, a bold marketing play in the competitive game-night market.

Indian jeweler Aukera unveils its Extra Brilliant™ Solitaire, using light science and 2.5x more facets to challenge diamond industry traditions.