Advertising & Marketing

Singapore-based Ohmyhome faces a Nasdaq delisting notice. With 180 days to recover, can its radical pivot to digital marketing save it from the brink?

IBN.Ai launches SpaceWireNews into a booming but competitive market. Can its massive distribution network and AI focus carve out a valuable niche?

A new marketing deal between Planet Green and iFLYTEK is more than a contract; it's a story of survival, strategy, and geopolitical risk in tech.

Podean's sixth acquisition in nine months brings TikTok Shop leader SCC into its fold, creating a global powerhouse to master social commerce's growth.

A new platform, XR ONE, claims its AI can end budget overruns and asset waste. Susan Powell investigates if this is actionable intelligence or just more digital noise.

PubMatic's pivot and Playwire's rise signal a new era of strategic specialization in ad tech. A deep dive into the alliance reshaping publisher monetization.

A Tampa startup hit 1B views with a model 100x cheaper than Facebook Ads. Is community-powered distribution the future of marketing in the creator economy?

Meet The People's acquisition of LOOMIS isn't just a southern expansion; it's a test of a new, culture-first agency model in a booming regional market.

Nearly 40% of Americans avoid the news but still vote. A new digital infrastructure is rising to find them, bypassing traditional media and reshaping elections.

Clemson's new small business program is more than a sponsorship deal; it's a blueprint for how local firms can leverage collegiate athletics for real growth.

A new partnership between AI platform Agentio and Meta promises to automate creator advertising, swapping manual deals for data-driven performance.

The ad tech giant adds a Google and LinkedIn veteran to its board, a calculated move to deepen its AI expertise and champion the open internet amid market headwinds.

WTWH Media's rebrand to Arrowfly isn't just a name change. It's a strategic consolidation fueled by private equity, aiming to redefine B2B engagement.

Gentoo Media's appointment of Måns Svalborn signals a clear intent to accelerate its M&A strategy in a consolidating iGaming affiliate market.

The advertising dashboard is becoming obsolete. Omneky's new API and MCP server turn ad creation into a utility, letting any platform or AI agent generate ads.

As OpenAI monetizes its massive user base, Tec-Do's new partnership for ChatGPT Ads introduces 'Agentic Commerce.' But can this new model balance performance with user trust?

How a media giant, celebrity artists, and advanced data analytics are teaming up to tackle educational inequality, one digital billboard at a time.

Ranking #1 on Google now delivers 58% fewer clicks. A new analysis reveals how AI Overviews are forcing a radical rethink of digital strategy.

As CTV ad spend booms, proving ROI remains a major hurdle. tvScientific by Pinterest's new partner program aims to fix this with a 'trust but verify' ecosystem.

Integral Ad Science's latest report exposes a stark divide in ad quality, with mobile display driving waste and video driving results. Is AI the key?