Advertising & Marketing

After decades on Global TV, "Saturday Night Live" finds a new exclusive home on CTV and Crave, a strategic coup for Bell Media in the streaming wars.

The fifth annual Transit Awards kicks off April 20, inviting the public to judge the best bus, shelter, and bench ads from across the nation.

The early education provider partners with Curious Jane to deploy data-driven local marketing across its 200 centers, aiming to accelerate enrollment.

Montreal's GridBank closes an oversubscribed seed round to build a global marketplace for authentic videos, empowering anyone with a phone to earn passive income.

Backed by Shamrock Capital, the merger of Nth Degree and INVNT forms a global leader in experiential marketing, aiming to redefine brand storytelling.

New research shows parents welcome corporate sponsors in schools to fill funding gaps, creating a powerful new marketing channel built on community trust.

California's The Grotto Menswear expands to Phoenix, trading transactional retail for a personalized, community-driven suiting experience.

How a human-first focus in the AI era propelled Momentum Worldwide to its third consecutive Experiential Agency of the Year award from Campaign US.

LiveOnNY launches an emotional ad campaign using a classic song to address New York's critical shortage of registered organ donors. But is a song enough?

Industry pioneer Andrea MacDonald joins Mediakeys as Americas CEO to drive a major expansion, leveraging proprietary tech in the booming out-of-home market.

Artist Timothy Laros announced two major environmental art shows opening on the same day in different cities, raising questions alongside funds for wildlife.

Fransmart appoints marketing expert Sara Schmillen, who will lead an all-women team to find and grow the next generation of powerhouse franchise brands.

The pizza giant is hiring a professional crust taster and updating its Hand-Tossed recipe for the first time in a decade to reclaim market share.

A landmark survey reveals that while most Canadians feel strong national pride, fewer than a third believe they have a meaningful say in their own country.

For the third year, HERstory Unveiled places women entrepreneurs on iconic billboards, turning visibility into a powerful tool for collective success.

Facing DEI headwinds, the Diversity Action Alliance unveils a new strategy and its most diverse board yet, reframing inclusion as a business imperative.

Korean brand Laka brings its gender-neutral philosophy to Sephora, betting that US consumers are ready for beauty without rigid rules or boundaries.

Forrester names Omnicom a commerce leader, validating a multi-billion dollar strategy fusing AI with landmark acquisitions to dominate the future of retail.

PMG expands its global reach to Toronto and Mexico City, betting on local talent and its Alli tech platform to reshape the marketing agency landscape.

Lay's emotional 'Last Harvest' was America's top Super Bowl ad, but a new report reveals a huge generational divide, with Gen Z crowning a different winner.