Advertising & Marketing

TPM's sale of ColorLab to its VP marks a strategic split. As TPM chases an AI-driven future, ColorLab gains independence to grow its branding legacy.

MADD Canada's new 'Thanks For Leaving Me' campaign trades shock tactics for an emotional appeal, giving a voice to your car to combat impaired driving.

MarTech firm Zoomd posts a jarring year-over-year revenue drop but shows signs of a turnaround, leveraging AI for efficiency and a $22M war chest for growth.

A landmark partnership between Triton Digital and RCS is set to revolutionize broadcast radio by bringing programmatic ad buying to over-the-air waves.

With five AdExchanger nominations, InterMedia Advertising is rewriting the rules for Connected TV. We dive into their AI-driven, collaborative approach.

A new partnership promises to end the guesswork in digital out-of-home ads, letting brands pay only for what's seen. Is this the dawn of a new era of trust?

Beyond the celebrity swag lies a multi-million dollar ecosystem. We dissect how the Emmys' Giving Suite turns glamour into brand gold and funds TV's future.

With revenue doubling and operating losses slashed, ONAR's AI strategy is working. But can its operational success overcome the legacy debt that still weighs on the bottom line?

A global media firm's move into Germany signals a major shift. As consumers tune out ads, brands are now vying for a role inside the story itself.

Canada's sponsorship industry is booming, yet a shrinking marketing budget share and service gaps reveal a crucial pivot: accountability is no longer optional.

The iconic business publisher joins Mercurius Media Capital, trading ad space for startup equity in a move that could redefine venture funding for a new era.

In a world saturated by screens, brands from OpenAI to Apple are making a surprising move: a massive return to out-of-home ads. Here’s why it’s working.

Alter Eco's new 'Practical Magic 2' chocolate line is more than a movie tie-in. It's a strategic spell, blending nostalgia, ethics, and indulgence.

FreeCast is relaunching Investor News Channel not just as another FAST network, but as a new ecosystem for financial content. Is this the future of business news?

FouAnalytics is arming publishers with a new weapon against ad fraud and AI bots, shifting verification from a reactive report card to a proactive defense.

Minneapolis agency Marketing Architects has taught AI to judge creative quality, using a new framework to bridge the gap between human intuition and machine logic.

Generative AI created an ocean of ad content. Now, a new system aims to find the drops that matter by decoding emotion and automating creative decisions.

As automation commoditizes ad buying, agencies like New Engen are betting big on 'creative-led growth.' A deep dive into the strategy drawing brands like Uber and MeUndies.

HGTV and Crunch Fitness launch 'Totally '90s Build,' a strategic play on nostalgia marketing that turns pop culture memories into an immersive brand experience.

Saga Communications reports falling revenues and operating losses, yet its digital arm surges. A deep dive into the broadcaster's high-stakes balancing act.