Music

As generative AI raises alarms in music, one firm is partnering with legends like Armin van Buuren to build tools that empower artists, not replace them.

Mureka's new V9.5 model promises human-like emotion in AI songs. Is it a true creative partner for artists or the harbinger of a synthetic, saturated future?

The 2026 CSHF ceremony honors legends like The Tragically Hip and Feist while passing the torch to new voices, amplified by a global digital strategy.

Dubai's HOP Events partners with legendary singer Lucky Ali for a 2027 world tour, a deal built on authenticity that may redefine artist collaborations.

Red Bull's fan-powered concert isn't just a gimmick. It's a calculated play in the experience economy, betting that the future of brand loyalty is co-creation.

At the Markham Indy, SiriusXM isn't just sponsoring a race. It's fusing music and motorsports to redefine fan engagement and build a resilient brand.

Sanrio's new collaboration with pop sensation KATSEYE isn't just about merch; it's a masterclass in modern brand synergy and the future of fan culture.

Breakaway Festival and BELLA+CANVAS are turning souvenirs into interactive experiences, creating a powerful new playbook for fan loyalty and brand growth.

Korean screamo legends Hollow Jan's first EU tour isn't just a win for the underground. It's a key signal of South Korea's diversifying cultural export strategy.

With $15M and Live Nation's former APAC president, Triangle Group is betting that a hyper-local strategy is the key to winning Asia's experience economy.

With record revenues and a raised outlook, Ryman Hospitality's Q2 results reveal more than just strong bookings—they map the future of group travel.

Beyond a top global ranking, BC Place is leveraging record event growth to drive hundreds of millions in economic impact and redefine Vancouver's world stage.

The Edinburgh International Festival bets big on America's 250th, leveraging cultural diplomacy and star power for a major economic and reputational payoff.

With a sold-out festival and record digital reach, TryHard Holdings is disrupting Japan's live events. We unpack its powerful model of strategic partnerships and tech.

Country superstar Lainey Wilson trades stadium stages for an intimate theater to fund a cultural landmark. A look at the strategic model shaping music's future.

Zac Brown Band's cruise giveaway is more than a thank you; it's a blueprint for deep brand integration and a new, high-stakes era of fan engagement.

The Recording Academy's latest members signal a new era. Jared Brenner's blend of music law and VC expertise reveals the future of creator advocacy.

Influence Media and BlackRock's massive acquisition of Anthem's catalog isn't just a deal; it's a new chapter for music ownership. What does it mean for our favorite songs?

Korg USA's partnership with Long Island Cares reveals a shift in corporate giving, where hands-on action and leadership are the new keys to success.

Once a trade-only bazaar, the NAMM Show has transformed into a global digital marketplace fueled by creators. Joyce Watson unpacks the business implications.