Music

On June 21, Downtown Ventura transforms into a free music festival. But beyond the fun, it's a strategic play for economic vibrancy and community building.

Explore the Countdown 250 Ball, a patriotic spectacle with a purpose, blending historic celebration with crucial support for our nation's heroes.

Chaka Khan's partnership with HarbourView isn't just a deal; it's a look into the future of music, where finance and artistry create a new kind of legacy.

Two indie music firms are betting big on an affordable artist haven. But can Lewisburg, WV, or Venice, FL, truly become the industry's next 'Third Coast'?

As Madonna and Absolut partner for 'Confessions II,' we unpack the financial and cultural mechanics of a deal built on shared history and experiential marketing.

While firms spend billions on tech, a new book argues the biggest data breaches stem from leadership gaps and process failures. Is your boardroom the real front line?

The Martinez Brothers return to their roots, headlining SummerStage for the first time in a powerful celebration of Puerto Rican pride and NYC's culture.

Two music tech titans are betting that gamified lessons and connected keyboards can solve the age-old problem of why so many of us quit our musical dreams.

This isn't just a movie night. Mötley Crüe's one-night screening of 'The Dirt' reveals a sophisticated strategy where cinemas become powerful marketing engines.

In an era of AI-driven valuation, a top media executive's unpaid advisory role at an AI startup is the ultimate signal. Hari Nair is betting his reputation, not just his time, on ContentLens.

China's POP Culture Group reports a 141% revenue surge, fueled by digital. But as live events wane, can its IP-focused strategy win in a market of giants?

Beyond the fireworks and festivities, Canada Day 2026 reveals a sophisticated strategy of public-private partnership and multi-platform engagement.

With students leaving school orchestras in droves, one lab is offering a free, tech-forward solution to bridge the gap between classical training and modern music.

New research reveals Indigenous-led projects are not just a social good, but a critical economic engine for Canada's energy transition and resource economy.

New data shows music streaming is bigger than ever, with soaring revenues and user love. But beneath the surface, a battle over royalties and regulation is heating up.

Pacsun's immersive Governors Ball sponsorship is more than a party. It's a calculated strategy to embed itself in youth culture and redefine brand loyalty.

Lagunitas and Iron Maiden are hiring a 'Beer Roadie.' It's not just a dream job; it's a masterclass in experiential marketing and the future of brand loyalty.

After addressing transparency concerns raised by Rep. Fitzgerald, indie-focused PRO AllTrack agrees to new measures, signaling shifts in music rights and the looming debate on AI.

Fairplay's new user verification signals a market-wide shift. As India's stringent new rules take hold, compliance is becoming a key strategic asset.

Consuelo Vanderbilt Costin's recurring role at the elite Forbes Iconoclast Summit is no social engagement. It's a masterclass in converting legacy into currency.