Music

Ariana DeBose and Bruce Cohen join a star-studded lineup to champion the First Amendment in a new music festival aiming to educate and entertain.

The apparel giant's new partnership with Coachella moves beyond supplying blanks to crafting personalized, wearable memories through an immersive on-site museum.

For the first time, the world's most prestigious jazz contest heads abroad, partnering with Fondation Louis Vuitton to find the next great jazz vocalist.

The Shops at Skyview blends K-pop stars Everglow, urban beekeeping, and community art for a unique Earth Day, signaling a new era for retail spaces.

The Killers will rock the UCL Final Kick Off Show. We dive into Pepsi's strategy and the unstoppable rise of the pre-game spectacle in global sports.

Kao's Bioré UV brand enters the fierce South Korean market, leveraging K-pop titans Stray Kids to capture a new generation of global consumers.

At the 2026 Bar & Restaurant Expo, the focus is on tech that boosts profits. See how smart entertainment systems are turning passive screens into sales tools.

Seoul's K-Royal Cultural Festival blends history with high-tech, offering an immersive journey into Korea's majestic past. Bookings are now open.

Forbes' 40th list reveals 3,428 billionaires worth a record $20.1T, as an AI market surge pushes Elon Musk's fortune to an unprecedented $839 billion.

Killer Mike, T.I., and legal experts urge the Supreme Court to end the use of rap lyrics as evidence, arguing it stokes racial bias in capital cases.

Stray Kids' Hyunjin is the new face of GUESS in a strategic play to fuse K-pop's massive influence with American heritage and win a new generation.

The iconic olive oil brand celebrates Turandot's 100th anniversary with a collectible tin, tapping into a rich market for cultural and culinary fusion.

Fourteen years sober, country star Brantley Gilbert isn't just endorsing a new NA beer—he's an equity partner, aiming to redefine 'Real American' culture.

The denim giant is doubling down on Gen Z by sponsoring the world's largest country music festival and enlisting stars Bailey Zimmerman and Ella Langley.

More than a music fest, it’s a cultural pilgrimage. See how Michael Arnone's Crawfish Fest brings authentic Louisiana food and sound to New Jersey.

A new platform by Dr. Jess Ingrassellino launches to demystify music tech, empowering a new generation of electric string players and their teachers.

Maestro Tan Dun leads a unique music festival in a protected bay, blending world-class art with a bold conservation message for a global audience.

The state’s new tourism campaign pairs chefs and musicians, using the science of 'sonic seasoning' to change the way we experience food.

Carlsberg Asia partners with rap star SKAI ISYOURGOD, using AI-driven design to redefine Lunar New Year marketing for a younger, digital-savvy generation.

Coca-Cola's billion-dollar brand Thums Up merges hip-hop, cricket, and a visual rebrand in an aggressive new campaign to capture India's youth market.