Advertising & Marketing

As YouTube's ad auction changes threaten to inflate costs, Zefr's new AI tool, Opti, aims to give performance marketers control back.

PulsePoint's second consecutive 'Programmatic Platform of the Year' award highlights a major shift. How is its tech bridging the gap between doctors and patients?

A recent pilot delivered a stunning 47% ROAS lift by breaking Google Shopping's visual formula. This is more than a metric—it's a new competitive playbook.

Lamar's stellar Q2 results, beating forecasts on all key metrics, signal robust health in the outdoor ad market and highlight its digital strategy's success.

Magnite's Q2 results show its CTV strategy is a powerful growth engine. The company beat estimates and raised its 2026 outlook, citing programmatic shifts.

As its acquisition looms, LiveRamp posts impressive growth and pivots hard into AI, signaling a new era for data collaboration under Publicis Groupe.

The era of annoying, repetitive retargeting is ending. A new wave of deep learning technology is turning privacy constraints into a strategic advantage.

A landmark deal between Boston Globe Media and Freestar reveals a new strategy for publishers: focusing on journalism by letting ad tech experts run monetization.

As AI agents begin to manage billions in ad spend, PubMatic's new framework offers a critical layer of control. Is this the key to unlocking trust?

A new report reveals a seismic shift in political strategy. As campaigns gear up for the 2026 midterms, data shows mass outreach is failing. The key to persuasion? Deep cultural relevance.

Nicotine giant BAT is marketing its Velo pouches as a cure for loneliness at music festivals. But is this genuine connection or a sophisticated new playbook for addiction?

Criteo's Q2 results reveal a company under severe pressure, with net income plummeting 49%. But behind the grim numbers, a high-stakes pivot to AI and a US redomiciliation is underway.

VizSense is using AI-vetted influencers not just for clicks, but to drive foot traffic to local venues and raise money for charity. Is this the future of marketing?

By connecting Meta campaign data in its clean room, LiveRamp aims to deliver de-duplicated attribution, a holy grail for marketers in a fragmented landscape.

IT solutions provider Hitek Global is betting big on digital marketing with its $20M acquisition. Is this a savvy pivot or a costly diversification?

Zac Brown Band's cruise giveaway is more than a thank you; it's a blueprint for deep brand integration and a new, high-stakes era of fan engagement.

After a Chapter 11 filing, luxury event firm TPD Design House is acquired by the Tarte Family Office, pairing founder's vision with operational muscle.

The Comcast-owned platform integrates top audience and mobile measurement partners, aiming to make premium TV as accessible and measurable as social media.

Horizon Media is betting its future not on AI automation, but on human-AI synergy, starting with its interns. A look inside their AI Fluency Experience.

A new partnership integrates granular ad-spend data with massive viewership insights, promising advertisers unprecedented clarity and challenging legacy giants.