Advertising & Marketing

A new partnership brings digital-level ad targeting to your grocery store, using thousands of data points to predict your needs. What does this mean for you?

Website traffic is plummeting as AI answers user questions directly. For local service businesses, this isn't the end—it's a pivot to a new, more direct revenue strategy.

Vending Media's new model promises a second income stream for operators, but does the math add up in a crowded digital advertising and automated retail landscape?

Havas reports solid H1 growth, leaning on its AI strategy and a booming North American market to offset significant headwinds in Europe and Asia.

Businesses are rushing to replace staff with AI, a critical error. The real value lies not in replacement, but in amplifying human expertise. Here's why.

As 'AI slop' floods digital feeds, a new tiered detection system offers brands a scalpel, not a sledgehammer, to navigate the content quality crisis.

With the hire of AI pioneer Dan Hinckley, rapidly growing Herringbone signals a move beyond acquisition, betting its future on a unified AI-driven platform.

With AI adoption soaring and consumer spending tightening, Indonesia's top marketers gather to redefine growth. Here's what's at stake for commercial success.

Spectrum Reach's move to absorb NYI isn't just a corporate shuffle. It's a strategic consolidation reshaping New York's ad market for the streaming era.

As the ad industry grapples with a fragmented media landscape, VideoAmp's hire of a respected measurement expert signals a major push to win the buy-side.

Jamloop's new platform uses controlled experiments to prove if streaming TV ads actually work, moving CTV beyond impressions to verifiable business growth.

YPulse's new MCP tool connects its 21 billion datapoints on youth culture to AI like ChatGPT, aiming to replace marketing assumptions with verifiable data.

EDO's new report on World Cup ad engagement reveals a profound shift. It's not about who watched, but who acted. See how Kalshi and Oura Ring won.

Singapore-based Ohmyhome faces a Nasdaq delisting notice. With 180 days to recover, can its radical pivot to digital marketing save it from the brink?

IBN.Ai launches SpaceWireNews into a booming but competitive market. Can its massive distribution network and AI focus carve out a valuable niche?

A new marketing deal between Planet Green and iFLYTEK is more than a contract; it's a story of survival, strategy, and geopolitical risk in tech.

Podean's sixth acquisition in nine months brings TikTok Shop leader SCC into its fold, creating a global powerhouse to master social commerce's growth.

A new platform, XR ONE, claims its AI can end budget overruns and asset waste. Susan Powell investigates if this is actionable intelligence or just more digital noise.

PubMatic's pivot and Playwire's rise signal a new era of strategic specialization in ad tech. A deep dive into the alliance reshaping publisher monetization.

A Tampa startup hit 1B views with a model 100x cheaper than Facebook Ads. Is community-powered distribution the future of marketing in the creator economy?