Advertising & Marketing

A new 10-year initiative, 'Be The People,' unites diverse leaders to heal a divided nation. But can a top-down plan spark genuine grassroots change?

Meta's API changes have advertisers seeing red, but a drop in reported conversions doesn't mean a drop in real-world results. Here's what it really means.

A new program aims to convert airport transit passengers into city explorers, a strategic move to double tourism revenue and redefine Calgary's global role.

A new report shows creator content isn't just a trend—it's 44% of paid ads. This shift is compressing the marketing funnel and rewriting the rules of ROI.

Gartner reveals a 'brand doom loop' trapping 84% of firms. As AI accelerates commoditization, CMOs must prove brand's value or risk becoming irrelevant.

NBA legend Shaquille O'Neal's campaign for Zepbound spotlights a silent health epidemic, but the drug's high cost and the ethics of celebrity ads loom large.

PubMatic, Havas, and Telefónica just proved agentic AI isn't a future concept. It’s here, and it's delivering an 18% cost reduction on CTV ads today.

Duracell's unprecedented move to print Lionel Messi's tattoos on its batteries is more than marketing; it's a play to redefine the humble battery.

StatSocial's new 'Digital Twins' promise instant audience insights from AI models of real people. But does this mark the end of surveys or a new ethical minefield?

New research reveals Indigenous-led projects are not just a social good, but a critical economic engine for Canada's energy transition and resource economy.

PATTISON Outdoor's new PULSE platform, powered by 20 billion data points, promises a new era of precision for transit and airport advertising.

The new Barbie stamp series is more than a tribute; it’s a calculated business strategy by the USPS to leverage a cultural icon for its own survival.

As AI reshapes the market, Culturati Research’s new study bets on a hybrid model, combining machine learning with human expertise to navigate a fragmented world.

Fairplay's new user verification signals a market-wide shift. As India's stringent new rules take hold, compliance is becoming a key strategic asset.

A new report reveals a paradox in affiliate marketing: clicks are rising while sales fall. The culprit? A broken model. The solution? Quality over quantity.

After a trading halt and a flurry of corporate maneuvers, TJGC Group is back on Nasdaq. But what does its story reveal about market integrity and value?

MoEngage's new Merlin AI Custom Agents tackle martech's transparency problem, giving brands full visibility and control over their automated campaigns.

DAS42's Snowflake Partner award isn't just a trophy. It's a blueprint for how media companies are fighting data chaos to build AI-driven revenue engines.

A call for research on vaccine side effects exposes a deeper crisis: the collapse of public trust in science. Can rigorous data heal a polarized nation?

As ad dollars flood Connected TV, marketers grapple with a chaotic sea of fragmented data. A new AI platform, Kortex, promises a unified map to ROI.