Advertising & Marketing

Meet The People's acquisition of LOOMIS isn't just a southern expansion; it's a test of a new, culture-first agency model in a booming regional market.

Nearly 40% of Americans avoid the news but still vote. A new digital infrastructure is rising to find them, bypassing traditional media and reshaping elections.

Clemson's new small business program is more than a sponsorship deal; it's a blueprint for how local firms can leverage collegiate athletics for real growth.

A new partnership between AI platform Agentio and Meta promises to automate creator advertising, swapping manual deals for data-driven performance.

The ad tech giant adds a Google and LinkedIn veteran to its board, a calculated move to deepen its AI expertise and champion the open internet amid market headwinds.

WTWH Media's rebrand to Arrowfly isn't just a name change. It's a strategic consolidation fueled by private equity, aiming to redefine B2B engagement.

Gentoo Media's appointment of Måns Svalborn signals a clear intent to accelerate its M&A strategy in a consolidating iGaming affiliate market.

The advertising dashboard is becoming obsolete. Omneky's new API and MCP server turn ad creation into a utility, letting any platform or AI agent generate ads.

How a media giant, celebrity artists, and advanced data analytics are teaming up to tackle educational inequality, one digital billboard at a time.

As OpenAI monetizes its massive user base, Tec-Do's new partnership for ChatGPT Ads introduces 'Agentic Commerce.' But can this new model balance performance with user trust?

Ranking #1 on Google now delivers 58% fewer clicks. A new analysis reveals how AI Overviews are forcing a radical rethink of digital strategy.

As CTV ad spend booms, proving ROI remains a major hurdle. tvScientific by Pinterest's new partner program aims to fix this with a 'trust but verify' ecosystem.

Integral Ad Science's latest report exposes a stark divide in ad quality, with mobile display driving waste and video driving results. Is AI the key?

Ad tech innovator Digital Culture Group is sweeping industry awards with its ARI platform, an AI that predicts cultural resonance to boost campaign ROI.

Sovrn's new API replaces outdated affiliate marketing metrics with live bids, giving publishers unprecedented control and signaling a major industry shift.

The old rules of travel marketing are broken. As customer journeys fragment, companies are turning to Agentic AI to survive and thrive. Here's how it works.

Popfly launches Evergreens, an operational overhaul for creator marketing. Can automating long-term partnerships solve the ROI puzzle for brands?

CPG brands waste billions on promotions that don't follow shoppers. A new platform inverts the ad model, using verified deal data to prove in-store ROI.

The deal unites a mobile performance platform with a video intelligence leader, aiming to redefine cross-channel advertising from mobile to CTV.

WPP is expanding its Enterprise Solutions unit, moving beyond ads to offer AI-driven business transformation. Can it outmaneuver tech giants in a $500B market?