Advertising & Marketing

From complex logistics to a digitally-fueled collectible craze, McDonald's is deploying a high-tech playbook to dominate the FIFA World Cup 26™.

A deep dive into EVADAV's restructuring reveals more than a corporate shuffle. It's a calculated blueprint for a vertically integrated performance marketing ecosystem.

Jonathan Gitlin, a 20-year veteran, takes the helm at Create, unveiling a new strategy focused on homegrown talent, global integration, and human-centric AI.

Former GroupM Global CEO Christian Juhl joins Akkio's board, signaling a major push to solve industry fragmentation with agentic AI infrastructure.

A new firm, RYE Digital Strategies, launches to bring commercial ad tech and full transparency to Republican campaigns, tackling a notoriously opaque market.

Facing a crisis of consumer trust, the food industry is uniting to fight dangerous myths and rebuild confidence in the science of what we eat.

MNTN's CEO faces investors at two key June conferences. Amid record profits and a competitive market, the stakes are high for the CTV ad-tech firm.

A stop-motion film about a found baby and an unlikely family has earned Klick Health and its non-profit partner dozens of the ad world's top honors.

Photo editor Fotor unveils its AI Vibe Marketing Platform, leveraging deep AI research to help small businesses create high-performance visuals instantly.

A chilling short film and its unsettling LA ad campaign use psychological horror to challenge what we know about the products we buy, wear, and eat.

Riverside ditches its .fm roots for a .com domain, cementing its evolution from a niche podcast tool to an AI-powered, all-in-one content creation studio.

Founder Jamie Salter becomes Executive Chairman to hunt deals, while new CEO Matt Maddox is tasked with scaling the $38 billion global brand empire.

As marketers demand smarter analytics, Upwave hires industry veteran John Bulgrin as CRO to accelerate its AI-powered brand outcomes measurement platform.

Hilton Honors is offering once-in-a-lifetime American road trips for just 250 points, but there's a catch. Here's what you need to know.

America's only beekeeper-owned co-op partners with a top PR firm to meet consumer demand for authenticity and amplify its century-old American legacy.

With a sweep of BILD Award finalist spots, The Brand Factory Group proves the future of real estate is not just built, but expertly narrated.

A new partnership transforms Raleigh bus shelters into platforms for life-saving messages, tackling underage drinking one commute at a time.

Celebrating its 10th anniversary, the Fatima bint Mubarak Women Sports Award boosts its top prize and expands its vision for empowering Arab athletes.

Nearly half of Canadian kids are priced out of sports. A new partnership between Kellogg's and KidSport aims to change that, one cereal box at a time.

Celebrating 35 years, the award-winning multicultural marketing firm opens an Atlanta hub, securing major clients and signaling a new era of growth.