Advertising & Marketing

Texas Southern University's famed marching band graces Vogue on Juneteenth, a landmark moment blending history, high fashion, and the rising brand power of HBCUs.

With $75.6B in billings, Omnicom is now the undisputed giant. But can it turn sheer size into real value for clients and avoid a culture clash?

A new analyst report names Innovid a leader, but the real story is how its AI is solving the industry's biggest headache: disconnected workflows.

WPP and AWS's new pact isn't just another AI deal. It's a strategic move to industrialize agentic AI, shifting from buzzy pilots to scalable, ROI-driven systems.

Amid data overload and budget cuts, Cision's new AI tool promises to decode media coverage into actionable strategy. But can it truly solve PR's dilemma?

The Wpromote x Giant Spoon and Smartly deal is more than an adtech partnership. It’s a strategic overhaul redefining agency value and proving marketing ROI.

The 2026 StreamTV Awards reveal a shift toward advanced ad tech, strategic partnerships, and user-centric design, with Roku and Xumo dominating key categories.

Shokz's partnership with the Western States 100 isn't just a sponsorship; it's a masterclass in niche marketing. We deconstruct why a market-dominant brand is betting on 369 runners.

A simple choice between two types of flooring reveals a complex interplay of material science, climate resilience, and the rising power of hyper-local expertise.

Opendorse is pivoting from an NIL marketplace to a commerce engine, launching Athlete Commerce Media to directly link college athlete influence to sales at major retailers.

Digital agency Code3’s dual awards reveal a powerful strategy: using AI for massive efficiency gains while leveraging cultural insight for explosive revenue.

As a veteran president retires, creative agency Motive embraces a co-leadership model. Laura Harris dissects the strategic shift shaping its cultural future.

SponsorUnited’s new AI and star CCO hire signal a tech overhaul for the sponsorship world. But will it amplify human genius or just automate the status quo?

As ad tech firm Swivel staffs up with industry veterans, it's not just building a company—it's signaling the ad industry's shift from AI hype to execution.

A new report reveals 99% of advertisers see curation as vital, yet most fail to execute it effectively, fueling a crisis of transparency and wasted spend.

Pixalate's OpenEPG™ uses bidstream data to bring linear TV-style measurement to programmatic CTV, unlocking show-level insights and fraud detection.

The Singapore-based ad-tech firm soars up the Fortune SEA 500 rankings, backed by staggering revenue growth, a $150M Temasek investment, and a powerful AI engine.

Fox News Media unveils a massive multiplatform blitz for America's 250th, a strategic move to boost subscriptions, dominate the narrative, and cement its brand.

A new partnership moves AI decisioning to the supply layer, promising advertisers better ROI and a privacy-first path in a world without cookies.

A new AI-powered ad verification suite promises to replace opaque legacy systems with explainable intelligence, tackling ad fraud and wasted spend.