Advertising & Marketing

As automation commoditizes ad buying, agencies like New Engen are betting big on 'creative-led growth.' A deep dive into the strategy drawing brands like Uber and MeUndies.

A top communications agency just replaced its website with an LLM. It's a bet that the future is asking, not browsing, and a new test for AI trust.

Two former colleagues, Ben Brown and Wayne Watson, now co-lead BOND's AV division. This reunion isn't just sentimental—it's a calculated move for market dominance.

As MLB returns to Iowa's Field of Dreams on Netflix, the real story isn't just the game. It's how German brand STRAUSS is using the global stream to build its US presence.

Featured's new Media Monitoring tool does more than track mentions. It’s closing the loop on PR, creating an integrated AI co-pilot for the modern brand.

Haoxi Health announces a second reverse split in three months, a move to save its Nasdaq listing that investors see as a red flag, despite its strategic AI push.

Cineverse is betting it can solve CTV's ad waste problem by turning podcast ads into TV spots. A deep dive into the tech, the strategy, and the $12M question.

A new partnership automates ad trafficking and unlocks hyper-personalized creative, signaling a major step toward a more connected, intelligent ad tech ecosystem.

A sharp revenue drop and net loss for IZEA masks a major strategic pivot. With $46M in cash, the company is betting its future on enterprise clients.

With 639% growth and a fourth Inc. 5000 nod, Aditude isn't just succeeding; it's rebuilding the publisher monetization playbook from the ground up.

A new technology aims to place ads directly into live sports action, not just in breaks. It’s a move to capture viewer attention and unlock new revenue.

Stream Companies just made the Inc. 5000 list for the 19th time. This isn't luck; it's a masterclass in strategic resilience and tech-forward partnership.

Four Inc. 5000 awards aren't luck. A deep dive into Evergreen Digital Media's franchise model reveals a masterclass in scaling local advertising.

Fluent's Q2 results reveal a dramatic pivot, with Commerce Media Solutions booming 90%. But can this growth and a new in-store bet outrun a stark 'going concern' warning?

Entravision's ad-tech unit soared 230% on AI, driving record profit. But with its legacy media arm in decline, can this tech pivot redefine its future?

As Telegram evolves into a commercial titan, its ad ecosystem remains fragmented. AdsGram's new unified platform signals a play for market coherence.

A new Chinese-backed alliance aims to bring free, ad-supported streaming TV to Indonesia. But is this digital transformation or a strategic power play?

After 15 years and 41 straight profitable quarters, PubMatic's CFO Steve Pantelick is retiring. A deep dive into his legacy and the ad tech firm's future.

Ad tech firm PubMatic stuns Wall Street with a major Q2 comeback, as its AI platform and CTV focus drive an 11% revenue surge and expanded profits.

Ad-tech firm Sabio Holdings secures a $1.5M loan at a staggering 25% interest. Is this a shrewd move to fuel growth or a sign of pressure in a tough market?