Advertising & Marketing

Go inside Power Digital's strategy, where employee empowerment, proprietary AI, and strategic acquisitions have earned it a top spot on Ad Age's list.

Fabulux LED was just named the world's best-selling outdoor display brand. We explore the tech, strategy, and scrutiny behind this global achievement.

The iconic restaurant chain joins America250 with new menu items and commemorative rockers, blending comfort food with a national celebration.

Pepsi reignites the Cola Wars with a Super Bowl ad from Taika Waititi, using a polar bear to challenge brand loyalty in the booming zero-sugar market.

With Kurt Russell and a multi-million dollar ad, Michelob ULTRA isn't just selling beer; it's launching a long-term play for sports dominance.

SBI Life taps Rishabh Pant and Ravindra Jadeja for a new campaign, shifting the insurance narrative from fear to empowerment for an aspirational India.

SmartBug Media rebrands its ad division into Point Success Media, a strategic move to deliver AI-driven advertising for franchise and mid-market brands.

Tim Hortons launches a limited-edition 'Moonbits' box in London, ON, blending national pride, local hero worship, and savvy marketing for the Artemis II mission.

Vistaprint partners with Fivetran to overhaul its data strategy, leveraging reverse ETL to boost marketing ROI and build a foundation for AI experiences.

Grammy-winner RedOne unites Davido, Rema, and Jason Derulo for 'A.W.A.M.,' a landmark project aiming to create a permanent cultural archive for African music.

After nearly a decade, the iconic 'Most Interesting Man' is back. Can Dos Equis leverage potent nostalgia to recapture cultural magic and market share?

OUTFRONT Media becomes the first OOH firm in ANA's elite partner program, signaling a major shift toward 'in-real-life' advertising for top brands.

Global agency INVNT appoints its first Chief AI Officer, betting on a unique human-centric leader to navigate the AI revolution in brand storytelling.

With a new $200M valuation, Stic is turning everyday cars into data-rich mobile billboards, challenging traditional advertising and gig work models.

Lifestyle experts are shaping your holiday shopping. We dissect the strategy behind curated gift guides, influencer endorsements, and the media firms driving them.