Advertising & Marketing

As privacy laws shatter audience tracking, Channel Factory's new CTV intelligence layer brings video-level transparency and mood alignment to streaming.

MNTN’s expanded AppsFlyer integration closes television's biggest measurement gap, turning living room screens into trackable performance marketing channels.

Hasan Minhaj's 2026 Cultural Force Award signals a seismic shift in B2B marketing, where brands are bypassing traditional agencies for multi-hyphenate satirists.

A new study reveals that young adults, not teens, are the true drivers of social commerce. Are brands burning millions on obsolete demographic assumptions?

As third-party cookies crumble, adtech veterans from Google and Amazon are betting on SQREEM's Large Behavioral Models to rewrite digital intent.

B2B marketing is abandoning static PDFs for dynamic video. Smartly’s new LinkedIn integration aims to automate creative for complex enterprise buying groups.

By launching a 24/7 dedicated streaming channel for military veterans, television operators are proving that deep catalogs and cause marketing are the future.

Context Networks achieves certification across NRT's massive casino hardware portfolio, turning financial kiosks into a programmatic media network.

Behind the veil of a $66 billion industry lies a fragile, fragmented network of 350,000 micro-businesses battling margin compression and chronic burnout.

Vibe’s new AI and API tools strip away the dashboard, signaling a massive shift in how programmatic TV is bought, sold, and automated.

As Bacardi moves its flagship festival to Dehradun, the strategic shift reveals how global alcohol brands are using experiential IPs to bypass strict ad laws.

As OpenAI rapidly scales its advertising platform, a new CRM integration turns ChatGPT into a high-intent marketing engine for mid-market businesses.

As AI pilot fatigue sets in, Publicis Canada is transforming from a traditional communications firm into an enterprise systems integrator to rival major consultancies.

Just as decentralized energy requires a smart grid, the $37.95 billion Connected TV market needs an orchestration layer. Horizon Media and Roku just built it.

Pensacola Airport's new deal with Clear Channel Outdoor is more than a facelift; it's a blueprint for how public infrastructure is funded and experienced.

As marketers drown in data, a new AI tool promises to turn complex analytics into simple conversation, aiming to solve the industry’s twin crises of attribution and data privacy.

ADCOLOR is separating its FUTURES and LEADERS programs from its annual conference, creating intensive, standalone experiences for 60 top creative professionals.

Drako is offering foot traffic attribution for free, challenging a lucrative ad tech fee. But is it a true disruption or a clever repositioning?

GumGum's new Sports Media suite moves beyond counting logos, using AI and massive data sets to turn verified sponsorship views into targetable digital audiences.

Winning France's top media award, JCDecaux proves its 'brandformance' model, blending AI, viral creativity, and sustainability is the future of OOH.