Advertising & Marketing

Ad tech innovator Digital Culture Group is sweeping industry awards with its ARI platform, an AI that predicts cultural resonance to boost campaign ROI.

Sovrn's new API replaces outdated affiliate marketing metrics with live bids, giving publishers unprecedented control and signaling a major industry shift.

The old rules of travel marketing are broken. As customer journeys fragment, companies are turning to Agentic AI to survive and thrive. Here's how it works.

Popfly launches Evergreens, an operational overhaul for creator marketing. Can automating long-term partnerships solve the ROI puzzle for brands?

CPG brands waste billions on promotions that don't follow shoppers. A new platform inverts the ad model, using verified deal data to prove in-store ROI.

The deal unites a mobile performance platform with a video intelligence leader, aiming to redefine cross-channel advertising from mobile to CTV.

WPP is expanding its Enterprise Solutions unit, moving beyond ads to offer AI-driven business transformation. Can it outmaneuver tech giants in a $500B market?

An award for BIGO Ads highlights a seismic shift in advertising. We unpack how its AI platform is setting a new industry standard for accountable, ROI-driven growth.

BEN's purchase of Cataneo signals a major shift. By embedding its AI into established ad infrastructure, the company aims for real-world results, not just hype.

A landmark report challenges the doomsday narrative around Google's AI Overviews, revealing that brands measuring true impact, not just clicks, saw revenues climb.

In a market crippled by privacy rules and dying identifiers, a US tech firm's validation with France's top publisher network offers a blueprint for survival.

A landmark acquisition pairs a powerful AI engine with deep human expertise, signaling a new era for how brands connect with diverse audiences.

JCDecaux's 8-year Heathrow renewal is more than a deal. It's a blueprint for the future of advertising, merging data, infrastructure, and a captive global audience.

Beyond the hype of new cosmetic lasers lies an invisible digital infrastructure of 'edvertising' and data, shaping how we manage aging and choose our care.

A new partnership aims to deploy hyper-realistic digital humans across Asia, reviving icons and raising profound questions about business, culture, and ethics.

The digital signage firm secured new capital, but a stock plunge and a 'going concern' warning reveal the high stakes behind its aggressive growth strategy.

Digital signage firm Creative Realities plans a public offering to fund growth and fortify its balance sheet. Is this a signal of strength or a necessary risk?

Gray Media taps digital veteran Annie Cordell to lead WMBF. It’s more than a new GM—it's a strategic move in the high-stakes battle for local media's future.

A look at Southwest Colorado's real estate boom reveals more than market trends. It's a story of changing values and the new architecture of digital trust.

The age of SEO is over. A new report reveals AI now curates what we buy based on a brand's total internet presence, not just its ads. Welcome to the Recommendation Era.