Infobip Ltd.

Infobip is a global cloud communications platform that provides omnichannel engagement, identity, user authentication, and contact center solutions. Established in 2006, its mission is to facilitate seamless mobile interactions between businesses and their customers across various channels. While founded in Vodnjan, Croatia, the company's official headquarters are located in London, United Kingdom.

The company's comprehensive suite of products and services includes a wide array of communication channels such as SMS, email, voice, and popular chat apps like WhatsApp, Viber, and RCS, all integrated through robust API solutions. Infobip offers SaaS products like Moments, Conversations, and Answers, alongside its AI-native AgentOS, designed to orchestrate autonomous AI-driven customer journeys. These offerings empower businesses to enhance customer experience, streamline communication processes, and ensure security and scalability across diverse market segments, including enterprises, telecommunication companies, and digital-native organizations.

Led by co-founder and CEO Silvio Kutić, Infobip has achieved significant market recognition, including being named a leader in the Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) and various Juniper Research leaderboards for RCS for Business and Mobile Messaging Fraud Prevention. The company, which reported revenues of €1.735 billion in 2023 and handled 453 billion annual interactions, continues to emphasize AI adoption, transforming into an "AI-first" company to drive innovation in customer engagement. Infobip was also recognized as Croatia's first "unicorn" company, a testament to its rapid growth and market valuation.

Latest updates

Infobip Deploys AI Fan Companion for Haas F1 Team, Expanding Conversational Commerce in Sports

Event summary

  • Infobip and TGR Haas F1 Team launched 'TGR Haas F1 Team RaceMate powered by Infobip,' an AI-powered fan companion on Apple Messages for Business and WhatsApp Business Platform.
  • The agent provides real-time race intelligence, driver performance data, and team history, adapting to user knowledge levels.
  • The partnership builds on a previous initiative, with year one focused on gamified activations and year two expanding personalization and engagement.
  • The solution leverages Infobip's AgentOS technology to scale to millions of fans while maintaining conversational quality.
  • The fan companion launches during the Miami Grand Prix (May 1-3, 2026) and will be available throughout the 2026 season.

The big picture

Infobip's partnership with Haas F1 exemplifies the growing trend of leveraging conversational AI to enhance fan engagement and build direct-to-consumer relationships in the sports industry. This move signals a shift away from traditional marketing channels and towards personalized, always-on digital experiences. The initiative also highlights the increasing importance of cloud communications platforms in facilitating these interactions at scale, particularly as sports teams seek to expand their global reach and deepen fan loyalty.

What we're watching

Adoption Rate
The success of this initiative hinges on fan adoption of the AI companion, which will dictate the return on Infobip’s investment and the potential for broader application within the sports sector.
Data Privacy
As the agent collects and utilizes fan data for personalization, Infobip and Haas F1 must navigate evolving data privacy regulations and maintain transparency to avoid reputational risk and potential legal challenges.
Competitive Response
Other sports teams and cloud communications providers will likely observe this partnership closely, potentially leading to increased competition and a need for Infobip to continually innovate its offerings to maintain a competitive edge.
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