Infobip Expands AI Fan Engagement with PitchMate for Global Football
Event summary
- Infobip launched PitchMate, an AI-powered conversational agent for football fans, on June 11th, 2026.
- PitchMate operates on WhatsApp and RCS, offering personalized schedules, match statistics, quizzes, and gamification features.
- RaceMate, Infobip’s similar AI solution for the TGR Haas F1 Team, has reached users in over 60 countries with a 26.8% return-user rate.
The big picture
Infobip’s launch of PitchMate underscores the accelerating trend of AI-driven fan engagement in sports, positioning the company as a key player in transforming how audiences interact with live events. The move follows the success of RaceMate for Formula 1, demonstrating Infobip’s ability to replicate its technology across different sports properties. As fan expectations evolve toward personalized, real-time experiences, Infobip is betting that AI-powered conversational agents will become essential infrastructure for sports leagues and teams.
What we're watching
- Market Differentiation
- Whether Infobip can sustain competitive advantage as AI-powered fan engagement becomes an industry standard.
- Technology Scalability
- The pace at which Infobip’s AgentOS platform can scale to support additional sports and global audiences.
- Revenue Diversification
- How Infobip will monetize AI fan engagement solutions beyond current partnerships with sports teams.