Infobip's RCS Traffic Surges 169% Globally, U.S. Leads with 1298.8% Growth
Event summary
- Infobip reported a 169.3% increase in global RCS for Business traffic between H1 2025 and H1 2026.
- The U.S. market saw the most significant growth, with RCS interactions rising 1298.8% year-over-year.
- Infobip helped over 7,300 unique brands process RCS registration requests and delivered 14,000 successful RCS agent launches in 2026.
- Strong momentum was also recorded in Spain (+290%), the United Kingdom (+282%), India (+108%), and France (+48%).
- Infobip introduced Interactive Session billing in the U.S., making two-way conversational pricing available across all live RCS markets.
The big picture
Infobip's significant growth in RCS traffic underscores a broader industry shift from SMS and MMS to more interactive and scalable business messaging platforms. The company's extensive experience and global reach position it as a key player in this transition, with the U.S. emerging as a strategically important market. This trend highlights the increasing focus on conversational customer engagement and measurable business impact across various industries.
What we're watching
- Market Adoption
- How the rapid adoption of RCS in the U.S. will influence global market strategies and competitive positioning.
- Scalability Challenges
- Whether Infobip can sustain this growth pace while maintaining operational efficiency across multiple markets.
- Regulatory Dynamics
- The impact of potential regulatory changes on the RCS for Business channel, particularly in high-growth markets like the U.S.