Infobip Launches RCS BusinessOS to Streamline Operator Monetization
Event summary
- Infobip launched RCS BusinessOS, an end-to-end solution for mobile operators to scale RCS for business.
- The platform integrates four layers: Enable, Control, Monetize, and Operate, addressing the full RCS lifecycle.
- Infobip has worked with Google on RCS since 2018 and offers connectivity across more than 70 countries.
- Juniper Research projects RCS business messages to exceed 485 billion globally by 2030, up from 125 billion in 2026.
The big picture
Infobip's RCS BusinessOS launch addresses the growing demand for scalable RCS solutions as operators seek to monetize this emerging revenue stream. With RCS business messages projected to grow 286% by 2030, the platform positions Infobip to capitalize on the shift from early adoption to mainstream business messaging. The solution's modular design aims to simplify operational complexity and accelerate time-to-market for operators.
What we're watching
- Market Adoption
- How quickly mobile operators will adopt RCS BusinessOS to monetize RCS services.
- Revenue Growth
- Whether Infobip can sustain its position as a leader in the RCS ecosystem amid increasing competition.
- Technological Integration
- The pace at which Infobip can integrate RCS BusinessOS with existing operator infrastructures globally.
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