Brands Struggle to Prove ROI on Sports Fan Engagement Despite Rising Spend
Event summary
- 57% of brands cannot prove ROI on sports fan engagement investments, despite 13% of marketing budgets allocated to such activations.
- 73% of brands expect to increase sports-related marketing spend in the next 12 months.
- 87% of respondents view AI as critical to the future of sports fan engagement.
- Infobip launched PitchMate, an AI-powered fan engagement solution for global football audiences.
The big picture
Brands are increasingly investing in sports fan engagement, yet many struggle to measure its business impact. This highlights a broader industry trend where digital transformation and AI adoption are essential for delivering measurable results. Infobip's new AI-powered solution, PitchMate, aims to address this gap by turning fan interactions into trackable touchpoints, positioning the company at the forefront of this evolving market.
What we're watching
- AI Adoption
- How AI-driven content and journey automation will impact the scalability of personalized fan experiences.
- ROI Measurement
- Whether brands can develop better infrastructure to track and prove the ROI of sports marketing investments.
- Market Dynamics
- The pace at which brands will shift towards AI and conversational channels for real-time fan engagement.
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