HomeServices of America, Inc.

HomeServices of America is a leading residential real estate services company headquartered in Minneapolis, Minnesota. Founded in 1998, its core mission is to simplify the complex process of buying and selling homes by providing a superior, integrated homeownership experience. The company operates as a Berkshire Hathaway affiliate, emphasizing a local approach within a national network of market-leading brands.

The company offers a comprehensive suite of services, including real estate brokerage, mortgage loan origination, franchising, title and closing services, property and casualty insurance, home warranties, escrow services, and relocation services. HomeServices of America owns and operates the Berkshire Hathaway HomeServices and Real Living Real Estate franchise networks, serving residential real estate markets across the United States.

In April 2025, Chris Kelly assumed the role of President and CEO. Recently, in April/May 2026, HomeServices of America launched "OnePoint," an all-in-one real estate solution designed to integrate brokerage, mortgage, title, and insurance services for a more streamlined client experience. The company also unveiled a new visual identity and website in March 2026, reflecting its evolving leadership and strategic direction. HomeServices of America is recognized as one of the largest residential real estate brokerage firms in the country.

Latest updates

HomeServices of America Taps Luxury Real Estate Veteran as Florida Brokerage President

Event summary

  • Lane McCormack appointed President of Berkshire Hathaway HomeServices Beach Properties of Florida, effective May 2026.
  • McCormack brings 28 years of luxury real estate experience, including seven years as CEO of Ansley Real Estate.
  • Jimmy Burgess transitions to full-time Chief Coaching Officer role at HomeServices of America.
  • Berkshire Hathaway HomeServices Beach Properties serves Northwest Florida's luxury coastal market.

The big picture

The appointment reflects HomeServices of America's focus on strengthening its luxury real estate presence in high-growth coastal markets. McCormack's track record suggests a strategic emphasis on talent development and operational scaling, aligning with broader industry trends toward specialization in premium property segments. The transition of Burgess to a coaching role indicates an organizational commitment to agent development as a competitive differentiator.

What we're watching

Luxury Market Focus
How McCormack's expertise will drive growth in Florida's competitive luxury coastal segment.
Organizational Alignment
Whether the leadership transition supports HomeServices' long-term strategic goals.
Coaching Impact
The pace at which Burgess' coaching initiatives scale across the national network.

HomeServices of America Names Jason Waugh as HSF Affiliates CEO Successor

Event summary

  • Jason Waugh will succeed Vince Leisey as CEO of HSF Affiliates, the franchisor of the Berkshire Hathaway HomeServices network, with the transition expected to commence in 2027.
  • Waugh previously led Prudential Northwest Real Estate and Berkshire Hathaway HomeServices Northwest Real Estate before serving as President of Coldwell Banker Affiliates.
  • Leisey will remain as Chair of HSF Affiliates post-transition and continue as CEO of Berkshire Hathaway HomeServices Ambassador Real Estate.
  • Waugh will initially focus on high-priority enterprise initiatives, particularly HomeServices’ Insurance segment, before assuming the CEO role.

The big picture

The transition reflects HomeServices of America’s commitment to stability and growth within the Berkshire Hathaway HomeServices network. Waugh’s background in both brokerage and franchise leadership positions him to navigate the evolving real estate market, particularly as the industry faces shifts in franchise model performance and brand strategy. The move underscores the importance of leadership continuity in maintaining the network’s dominance in the homeownership services sector.

What we're watching

Strategic Continuity
How Waugh’s franchise expertise will influence the Berkshire Hathaway HomeServices network’s long-term growth trajectory.
Execution Risk
The pace at which Waugh can integrate his leadership style while maintaining the current momentum under Leisey’s guidance.
Industry Dynamics
Whether Waugh’s prior experience at Coldwell Banker Affiliates will drive competitive differentiation in the global franchise market.

HomeServices Unifies Real Estate Services with 'OnePoint' Platform

Event summary

  • HomeServices of America launched 'OnePoint' on April 23, 2026, an integrated platform for brokerage, mortgage, title, and insurance services.
  • OnePoint aims to provide a unified client experience through HomeServices’ local operating companies.
  • Chris Kelly, President and CEO of HomeServices of America, stated the platform addresses consumer demand for a holistic real estate experience.
  • The platform builds on HomeServices’ existing model of in-house service provision, emphasizing continuity and accountability.

The big picture

HomeServices’ OnePoint initiative represents a strategic shift towards a fully integrated real estate services model, directly addressing the growing consumer preference for end-to-end solutions. This move positions HomeServices to capitalize on the trend of consolidating services under a single provider, potentially increasing customer loyalty and operational efficiency. The move also highlights a challenge for competitors who rely on fragmented service offerings or outsourced partnerships.

What we're watching

Adoption Rate
The success of OnePoint hinges on the speed and completeness of adoption by HomeServices’ local operating companies, which could vary significantly based on existing tech infrastructure and agent buy-in.
Competitive Response
Other large brokerages will likely accelerate their own integration efforts in response to OnePoint, potentially leading to a period of increased investment and competitive pressure within the industry.
Technology Scalability
The platform's ability to handle increased transaction volume and maintain a seamless user experience will be critical as OnePoint expands across HomeServices’ vast network.
CID: 1098