HomeServices of America Names Jason Waugh as HSF Affiliates CEO Successor

Event summary

  • Jason Waugh will succeed Vince Leisey as CEO of HSF Affiliates, the franchisor of the Berkshire Hathaway HomeServices network, with the transition expected to commence in 2027.
  • Waugh previously led Prudential Northwest Real Estate and Berkshire Hathaway HomeServices Northwest Real Estate before serving as President of Coldwell Banker Affiliates.
  • Leisey will remain as Chair of HSF Affiliates post-transition and continue as CEO of Berkshire Hathaway HomeServices Ambassador Real Estate.
  • Waugh will initially focus on high-priority enterprise initiatives, particularly HomeServices’ Insurance segment, before assuming the CEO role.

The big picture

The transition reflects HomeServices of America’s commitment to stability and growth within the Berkshire Hathaway HomeServices network. Waugh’s background in both brokerage and franchise leadership positions him to navigate the evolving real estate market, particularly as the industry faces shifts in franchise model performance and brand strategy. The move underscores the importance of leadership continuity in maintaining the network’s dominance in the homeownership services sector.

What we're watching

Strategic Continuity
How Waugh’s franchise expertise will influence the Berkshire Hathaway HomeServices network’s long-term growth trajectory.
Execution Risk
The pace at which Waugh can integrate his leadership style while maintaining the current momentum under Leisey’s guidance.
Industry Dynamics
Whether Waugh’s prior experience at Coldwell Banker Affiliates will drive competitive differentiation in the global franchise market.