HomeServices of America and Zillow Group Partner to Boost Early Listing Visibility
Event summary
- HomeServices of America and Zillow Group launched a 'Pre-Market' listing partnership on March 17, 2026.
- Eligible 'coming soon' listings will appear in Zillow Preview before going active, providing early exposure on Zillow and Trulia.
- The partnership includes over 75,000 agents and nearly 200,000 listings from HomeServices and Berkshire Hathaway HomeServices.
- Zillow Preview offers enhanced placement and visibility within Zillow's search results, with direct contact options for listing agents.
The big picture
This partnership aligns with the broader industry trend of leveraging digital platforms to enhance early-stage listing visibility. HomeServices of America, backed by Berkshire Hathaway, aims to strengthen its position as a comprehensive homeownership services provider. The collaboration with Zillow Group, which boasts 235 million unique users monthly, underscores the strategic importance of digital exposure in the real estate market.
What we're watching
- Market Positioning
- How this partnership will affect HomeServices' competitive edge in the real estate market.
- Agent Adoption
- The pace at which agents will utilize the Zillow Preview program and its impact on listing visibility.
- Regulatory Compliance
- Whether the program will face regulatory challenges within local MLS frameworks.
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