HomeServices of America and Cotality Launch BLX to Streamline Listing Data Management
Event summary
- HomeServices of America partners with Cotality to develop BLX, a new listing data interface.
- BLX aims to modernize listing data entry, management, and distribution across 250+ MLS relationships.
- Platform will allow single-point data entry for HomeServices brokerages, improving consistency and reducing duplication.
- Initial rollout expected in 3-6 months, with broader expansion planned in coordination with MLS partners.
- Cotality, formerly CoreLogic, rebranded in 2025 to reflect expanded focus on integrated data solutions.
The big picture
The partnership between HomeServices of America and Cotality addresses the longstanding issue of fragmented listing data entry in residential real estate. By centralizing data entry and distribution, BLX aims to improve operational efficiency and data integrity, reflecting broader industry trends towards data standardization and technological integration in real estate services. The initiative underscores the growing importance of data management in the real estate ecosystem, with potential implications for market transparency and decision-making.
What we're watching
- Data Standardization
- How BLX will affect the consistency and quality of listing data across multiple MLS systems.
- MLS Relationships
- Whether HomeServices of America can maintain strong partnerships with MLSs while implementing BLX.
- Adoption Pace
- The pace at which brokerages and agents will transition to using the BLX platform.
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