HomeServices of America Promotes Lacey Conway to Senior Vice President
Event summary
- Lacey Conway appointed Senior Vice President at HomeServices of America on April 22, 2026.
- Conway succeeds Candace Adams, who transitions to a senior advisor role.
- Conway brings 20+ years of real estate leadership experience, including CEO roles at Latter & Blum and President at Long & Foster.
- HomeServices of America operates as the largest provider of homeownership services in the U.S., owned by Berkshire Hathaway Energy.
The big picture
HomeServices of America’s promotion of Lacey Conway to Senior Vice President underscores its commitment to leveraging diverse leadership experience to drive growth. Conway’s background in scaling high-performing brokerages positions her to enhance the company’s integrated homeownership services. This move comes as the real estate industry continues to consolidate, with major players seeking to expand their service offerings under a single umbrella.
What we're watching
- Leadership Impact
- How Conway’s diverse leadership track will influence HomeServices’ growth and culture.
- Strategic Alignment
- Whether Conway can sustain the value propositions that attract and retain top talent.
- Industry Influence
- The pace at which HomeServices can further its position as the only major brokerage offering a suite of homeownership services.