BRP Inc.

BRP Inc. is a Canadian global leader in the design, development, manufacturing, and marketing of powersports vehicles, marine products, and propulsion systems. Headquartered in Valcourt, Quebec, the company's mission is to create experiences that move people, offering innovative ways to enjoy activities on snow, water, asphalt, and dirt.

The company's extensive product portfolio includes iconic brands such as Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercraft and pontoons, and Can-Am all-terrain vehicles (ATVs), side-by-side vehicles (SSVs), and three-wheeled vehicles (Spyder and Ryker). BRP also produces Rotax engines for karts, recreational aircraft, and marine propulsion systems, complementing its vehicle offerings with a dedicated range of parts, accessories, and apparel.

In recent years, BRP has emphasized a strategic shift towards its core powersports business, including the divestment of some marine assets, while actively pursuing electrification initiatives across its product lines, with electric snowmobiles and motorcycles already launched or revealed. The company maintains strong market positions, holding approximately 55% of the global personal watercraft market and nearly 50% of the worldwide snowmobile market as of early 2026. José Boisjoli, the long-standing President and CEO, is set to be succeeded by Denis Le Vot, effective February 1, 2026, as the company continues to focus on operational excellence and long-term growth.