BRP Unveils 2027 Product Lineups and Honors Top Dealers at Club BRP 2027 — BRP Inc.

Event summary

BRP hosted Club BRP 2027 from August 17 to 19 in Orlando, Florida, with over 4,400 participants from 1,200 dealerships across 90 countries.
The event unveiled the 2027 lineups for Sea-Doo and Can-Am, including the limited edition Sea-Doo RXP-X Senna 350 with a 350 hp engine.
BRP recognized top dealers and distributors from its global network, including SK Northwest as the Can-Am ATV and SSV Parts, Apparel and Accessories U.S. National Dealer of the Year.
Can-Am announced plans to release major off-road product announcements every six months for the next four years.

The big picture

BRP's Club BRP 2027 event underscores its strategic focus on innovation and dealer network strength, critical components in the competitive powersports industry. With annual sales of CA$8.4 billion and a global footprint, BRP's product launches and dealer recognitions aim to solidify its leadership position. The company's commitment to regular product updates and dealer support reflects broader industry trends toward continuous innovation and robust channel partnerships.

What we're watching

Product Innovation: How BRP's commitment to semiannual off-road product announcements will affect its competitive positioning in the powersports market.
Dealer Network Strength: Whether BRP's investments in products, programs, and partnerships will sustain the profitability and growth of its dealer network.
Market Expansion: The pace at which BRP can expand its global reach, particularly in regions like EMEA, Latin America, and Asia-Pacific, where it presented 61 awards to dealers and distributors.