BRP's Can-Am Unveils 2027 Off-Road Lineup with Performance and Utility Upgrades — BRP Inc.

Event summary

Can-Am, a BRP Inc. brand, launched its 2027 lineup of side-by-side vehicles (SSV) and all-terrain vehicles (ATV) on August 18, 2026.
The Defender XU model introduces factory-installed utility-focused features, while the Defender HD10 gets a triple-cylinder engine and ground-up redesign.
All Maverick R models now feature a second-generation Rotax dual-clutch transmission with an extra low gear.
The Outlander X mr is now offered in a MAX configuration, and the Outlander Pro lineup receives new accessories.

The big picture

BRP Inc.'s Can-Am brand continues to push the boundaries of off-road vehicle performance and utility with its 2027 lineup. The updates reflect a strategic focus on refining existing models to meet the demands of both recreational riders and hardworking professionals. With annual sales of CA$8.4 billion, BRP's investments in innovation and consumer-focused design aim to maintain its leadership in the powersports industry.

What we're watching

Market Positioning: How the 2027 lineup will position Can-Am against competitors in the off-road vehicle market.
Customer Adoption: The pace at which customers adopt the new features and upgrades in the 2027 models.
Technological Integration: Whether the integration of advanced technologies like the second-generation Rotax transmission will enhance performance and reliability.