BRP Overhauls Can-Am Ryker Lineup to Target New Riders
Event summary
- BRP's Can-Am division unveiled major updates to its 2027 3-wheel lineup, with the Ryker receiving its most significant platform evolution since launch.
- The Ryker now features a new 52 hp Rotax 900 ACE engine in the base model, replacing the 600cc twin-cylinder unit.
- Chassis enhancements include increased rigidity, reinforced steering, and recalibrated Vehicle Stability System (VSS).
- Nearly half of new Ryker owners in the past year were new to motorcycling, with over a third being women (S&P Global Mobility data).
- Spyder and Canyon models receive updated color options and feature enhancements, including new connectivity features.
The big picture
BRP is doubling down on its Can-Am 3-wheel lineup to capture a growing segment of new and diverse riders. The updates position the Ryker as a more capable and connected vehicle, while the Spyder and Canyon refinements aim to enhance long-distance touring appeal. This strategy aligns with broader industry trends of targeting non-traditional powersports participants and leveraging technology to differentiate products.
What we're watching
- Market Expansion
- Whether BRP can sustain its growth among new and female riders through these updates.
- Product Differentiation
- How the Ryker Special Series' premium features will position it against competitors in the entry-level 3-wheel segment.
- Execution Risk
- The pace at which BRP can integrate new technology features like BRP GO! On-Road Navigation across its lineup.